December 13, 2021
Fitness marketing on social media is on the rise, and influencers are the go-to option for promoting brands. People are often looking for their recommendations and advice on what to wear, buy, eat or do. This connection with their fans is what makes influencer marketing a key part of many brand’s sales strategy.
Instead of marketing prospect customers directly, influencers help brands by delivering their message to thousands and even millions of people. They create valuable content featuring products or services that they share across all social networks.
If you want to scale your personal training business, influencer marketing is the way to go, and I will give you 11 reasons why. Let’s dive into it!
Let’s look into some of the main benefits of influencer marketing to show you how it can transform your personal training business.
Brand awareness and social media presence have a very important role in any marketing strategy. Customers are most likely to reach out to familiar brands when they are looking for products or services. Unfortunately, even if you have a really great product it may not sell very well because people don’t have enough brand awareness.
This is where fitness influencers come in. With hundreds of thousands (even millions) of viewers, influencer marketing is the best way to gain more visibility and expose your brand, story, as well as what you have to offer to all of these social users. Additionally, partnering with an experienced and trendy influencer can position your brand as a leader in the fitness industry.
Using influencer marketing will allow you to reach not only a larger audience but also more varied ones, including Millenials and Gen-Z. These are some of the most profitable demographics given that almost 85% of them rely on social media for shopping inspiration.
You can create highly-effective influencer campaigns that you know will reach millions of consumers by carefully choosing who you want to work with. Get creative here, it doesn’t always mean you have to find someone specifically in your niche, but someone with the potential of reach.
For example, let’s say you want to advertise your new 30-day yoga challenge for beginners. You can reach out to a lifestyle or fashion influencer, who has a large followers base and ask to partner with them. Their audience is not necessarily there for fitness advice, but if they start your yoga challenge, many of his/her followers might do it too!
Social media influencers have a strong relationship with their followers, and with so many fans, their “internet celebrity” status is well deserved. They have built trust and credibility, making users respect their recommendations.
So what happens when your product or service starts making appearances on influencers’ videos and stories? It instantly establishes credibility for your brand. People engage massively with influencer content, mostly because they are people just like them, who share common interests.
Paid ad costs keep rising, and compared to any other form of advertising, the cost of influencer marketing is relatively low. You don’t have to pick someone with millions of followers (their prices can be high), micro and macro-influencers can even get you better results for a reasonable price.
Most influencers are also open to negotiating affiliate deals, in which they get commissions for the sales they generate. Others will even do it just to get free products or services from you. So don’t be afraid to reach out and agree on something that will work for both of you.
This is one of the most important benefits of influencer marketing; your content is placed in front of users that are already interested in what you have to offer. You don’t have to spend lots of time or additional funds on trials to find your target audience.
For starters, depending on your buyer persona you can choose the best social media platform to target them. If you speak to a younger user, Instagram or TikTok might be your best bet. However, if you are offering services for more senior consumers, you are better off looking for a Facebook influencer.
Equally, you want to find influencers related to your niche, which will guarantee that your product is relevant and increase your chances of getting a new follower or customer.
Being able to reach a high-quality target audience, will help you capture better prospects and generate leads with more chances of sales. Many consumers today depend on influencer recommendations and end up purchasing after seeing it promoted on Instagram, Twitter, or Youtube.
Especially if you are a small business, you may not have the budget to try strategy after strategy, hoping one of them delivers the results you’re looking for. Influencer marketing is your best bet if you want to ensure your money is well invested and your advertising efforts generate returns (on average $5.8 per dollar spent)
Creating eye-catching, quality content can be challenging, but it can benefit your marketing strategy immensely. A social media influencer can help you deliver fresh and engaging content when you are running out of ideas.
Additionally, they have a fair understanding of what their followers react to, and how to make a bigger impact on them. Sharing the influencer content on your social media will also help you fill in the gaps of your content strategy and give your current followers something different.
The adoption of ad blockers is becoming a common practice, not to mention people’s general dislike for obvious adverts. Influencer marketing offers you a non-intrusive way to interact with your potential customers and bypass this problem.
People willingly subscribe to influencers because of their content, so you can send your message as a “recommendation” from someone they trust (often posted on personal social media accounts). It will not come across as a pushy advertisement which makes it a more reliable way of reaching your audience.
The process of building your followers base is a lot faster when you collaborate with influencers in your industry. All the time you would need to produce images, videos and schedule your ads across platforms can be outsourced to the influencer who will be creating this content for you.
With influencer marketing, your brand is promoted daily by popular people, and you can repost or repurpose the content for your other marketing campaigns, saving you time and budget on content production. Plus, all the exposure will quickly build up your fitness community.
When you connect and engage with influencers you can start powerful relationships that in the long run, can take your business to another level. You never know what new connections it can lead to. Maybe you are invited to participate in live events, giveaways, or a fitness challenge.
Influencer marketing will increase your exposure and can be a game-changer for your brand. Other marketing strategies may not get you there because your product or service is not backed up by a trusted person in the industry.
One of the reasons why influencer marketing is so powerful and effective is because their followers admire and often idolize their opinions. Influencers are major trendsetters. They have become a driving force behind new movements and often expose their followers to new ideas or brands.
Influencers put your products and services in the spotlight. Once your brand starts showing up in their posts, you are very likely to get attention and become a trend.
Now that you know all the benefits of influencer marketing, you can understand why it has become so desirable for brands. Although it might require some extra efforts to cultivate and maintain relationships, it’s proven to be highly effective.
Before we wrap up, here are a couple of useful tips to keep in mind if you are about to apply to be an influencer and give some marketing a go.
Influencers can be picky about the products they decide to test and recommend. There’s a good reason for that; They must keep a good reputation. Talking about products that don’t match their audience’s interests, will potentially drive some followers away. Make sure to do the same for your brand.
Don’t just start reaching out to all fitness influencers, because many of them may not align with your brand. Chances are, you’ll find some people who accept your offer, even if the fit isn’t right, but they are just doing it for the money. Don’t take the easy way out!
Before you reach out to an influencer, take the time to learn about their audience and their work style. Only pick the ones who closely align with your brand, products, and goals.
Unless you are already well-known in your industry (or have a big marketing budget), don’t expect top fitness influencers to showcase your products and brand. Trying to work with influencers of this caliber will only get you either ignored or a huge bill.
But it’s all good! There are respected micro or macro fitness influencers that still have the time and disposition to work with new brands. This brings me to the next point.
Granted, you may not want to work with an “influencer” that has 200 followers across social media. But that doesn’t mean that the number of followers is the only metric you should be looking at.
You can begin with a list of influencers that boost an important number of followers, but before you reach out to them, trim down the list a little. Take a look at how engaged their followers are. This is the real measure of how influential they are.
It can be easy to build a very large following by simply buying followers or following lots of people yourself. So you want to take it one step further and look at how many comments, reactions, or views your prospect influencer gets.
Exposing your brand through social media influencers will drive a lot more visits to your website, people asking about your services, and eventually new clients. Do you have all the resources you need to make the most out of your influencer marketing efforts?
Here at System2, we are ready to help! We’ll hook you up with everything you need to grow your brand. No matter which stage you are at today.
What will you get?
All with zero up-front costs so you can get started today! Get in touch.
Written by: Brenda Hernandez