April 4, 2022
Many fitness professionals worldwide, bitten by the entrepreneurship bug have decided to venture into the world of social media influencers. And you can too!
Whether you are a personal trainer, a yoga teacher, a dance instructor, or want to share your nutrition knowledge, there’s a possibility of earning money on social media channels.
Becoming a fitness influencer is the first step. It’s your ticket to becoming your own boss and making money, either through influencer marketing or selling your own product. Social media presence is the key.
In this article, we will review a 4-step process that you can follow if you want to become a successful fitness influencer. So, let’s get to it!
Note: If you are a personal trainer or fitness influencer and want to expand your business, check out what System2 has to offer. We’ll develop your branded website, an iOS/Android app, and provide you with the support you need to grow your reach exponentially.
Now more than ever, the fitness industry on social media is incredibly saturated. Just a quick 5 minutes on Instagram are enough to come across fitness influencers and brands of all kinds trying to make a name for themselves.
So, it’s not easy to stand out in this huge market, unless you narrow down and focus on a specific niche within the fitness industry. A specialized segment you’re really good at or a specific population you like working with. The more specific you get, the better.
For example, you may choose to focus your content on older clients, LGBTQ community, pregnant women, athletes recovering from injuries, or a specific kind of training such as HIIT or yoga.
Here are a few tips on how you can choose your fitness niche.
Do a little self-reflection to figure out what group of people you enjoy working with the most. If you feel more fulfilled helping your female clients lose weight, than working with men who want to gain muscle, then consider focusing on women.
Yes, you may be great at doing both, but keep in mind we are looking to get specific here. It’s just easier to dominate a more targeted market.
Just targeting women might not be enough. It’s almost impossible to be seen as an expert in all fitness fields related to women. Instead, try to find a specific need to target or problem to solve.
You want to be seen as an expert in the field, and it’s much easier to become an expert in a specific fitness niche, than in every single part of the industry. Having a well-defined niche will help you find your ideal customer, and make it easier for them to find you as well.
For example, instead of focusing on weight loss for women, narrow it down to “weight loss for on-the-go businesswomen”. Or, you could try a goal-based approach, targeting women training for a marathon.
Nothing attracts followers like sharing your own experiences with people going through the same difficulties. If you are a young mother and worked out through your pregnancy, or a vegan bodybuilder, your target audience is pretty clear. Don’t hesitate, this is your best bet.
Social media influencers don’t just stumble accidentally into success. Most people making a living on social media are working hard for it. But more than working hard, you have to work smart and develop a plan so you don’t get lost halfway through.
Before anything else, establish the following.
Start with the end in mind. What do you want from social media? You can start with a short-term plan. Maybe you want to get your name as a fitness influencer out there, to increase brand awareness. If that’s your goal, you’d avoid posting a lot of promotional messages and focus on emphasizing your personality or values instead.
Then you can start working on other goals (or combine them), such as driving traffic to your website, attracting potential sponsors, or generating leads and sales of your own products. Defining your goals will help you decide what type of social media platform to use and the type of content that works best for you.
Think about what it is you want to represent and who you are as a brand. What are your principles and approach? Do you want to be an inspirational fitness influencer or the tough-love kind? Maybe you want to promote home-workouts over gym workouts.
You must have this very clear before you start gathering followers, otherwise you might attract the wrong people as well as social media influencer marketing opportunities that may not resonate with you.
You hear of influencers, you think Instagram. But why stop there? You don’t even have to start there. Successful fitness influencers are everywhere, and it is up to you to decide what kind of social media platform (or combination) is better for your business.
For example, think about who your audience is and where you can usually find them. Youngsters are all over TikTok, Snapchat or Twitter, but if you target an older audience, you probably want to start with Facebook instead.
If you prefer to share your message in a more interactive and dynamic way, YouTube is your best bet. Of course, there are so many channels, and Instagram is a great way to reach large and highly active audiences (it’s the second most used) but you want to capture followers from as many social media platforms as you can.
Read more about how to get a manager as an influencer to double down on your distribution network.
You can’t be a successful fitness influencer without a big following. How many followers do you need to be an influencer? Well, you can be a micro-influencer with as few as 1,000 followers. But you don’t want just any 1,000 followers.
Focus on quality followers, interested in what you have to offer, because they will be more likely to engage with you and bring in more like-minded people to your channels. Here’s how you can do it.
Start by researching and following some of the most popular fitness influencers in your niche or accounts that might be relevant to your brand.
For example, if you are a yoga instructor, you don’t want to follow only yoga communities, you can also look for mental health channels, spirituality, or healthy eating. People following those other influencers might be interested in yoga as well.
By doing this, you can interact with their posts and get noticed not only by these influencers but also by their followers, who might check out your profile and start following you as well.
Not only will you need to get more followers, but you want to keep them engaged and active. The best way to do this? Engage with them! Don’t just post and walk away. Stick around and reply to a couple of comments or private messages. Ask questions and treat your followers as your individual friends.
When you take an interest in your followers they will return the favor, which will boost the loyalty of your audience. A more engaged audience is also more likely to share your content, which means you can reach more people and keep growing your community.
The fitness influencer game is all about consistency. If you post 3 times a day, but then disappear for two weeks your followers might lose interest or get confused. They are looking for a trustworthy source who can give them meaningful and engaging content on a daily basis.
You could create a posting schedule, and make sure it’s one that you can reasonably stick to. Let’s say, posting at least once a day. You can alternate between sharing your breakfast, your gym routine for the day, or a video of one of your clients training.
If you know you won’t have time to post on a certain day, make sure to create the content ahead of time and schedule your posts. No matter what, stick to your posting schedule.
A key to your success as a social media fitness influencer is creating good content that can be useful to the people you’re trying to reach. It’s not just about high-quality photos, it’s about a complete strategy to make sure your content is on point.
You can achieve this by making sure your content is valuable and relevant to your audience’s interests, tapping into their emotions, and most importantly, you must keep an eye on results. Mastering content creation goes hand in hand with growing your followers base.
Let’s explore this step a bit more.
Make sure your viewers can put your words into action and they can benefit from your posts. You can aim to solve your followers’ problems and show how they can overcome them. Helpful and relevant content will keep them coming for more.
A good idea is to use the polling feature (Twitter, Instagram or Facebook), to generate comments, initiate debates, and get insights into what they are looking for and how you can help. If you are currently training clients, you can also share some of their challenges during routines and your recommendations to handle them properly.
Sharing your emotions can make a big difference in how viewers perceive the content and react to it. If your content generates strong emotional reactions like happiness, sorrow or nostalgia among your followers, it will be more likely for them to share it.
For example, say you are posting a before and after picture of yourself to show how much flexibility you have gained in the last year. Instead of saying “You can do so much in one year!”, you can try something like “I am so happy with what I accomplished in the last year. It was so much hard work but the tears and pain paid off. Never thought I could come this far!”
The last step of effective content creation is to measure the results of your efforts. Ideally you should analyze your content weekly to keep track of what’s working. Take a look at how each of your posts performed in the areas that are important to you.
For example, you could start by analyzing how many people saw your content (impressions), the number of reactions, clicks, shares or comments (engagement) and finally, if it generated any conversions such as gaining followers, or even sign-ups to any of your fitness programs.
By doing this you will be able to identify what kind of content gets you better results so you can adjust and optimize your social media influencer strategy.
Ever dreamed of having a team of experts help you build and run your fitness business? Do you want a customized, branded website that stands out and captures your visitor’s attention? How about a fitness app where you can receive payments, create personalized workout routines and stay in touch with your clients?
Well, System2 can do that and more for you! We are an all-in-one fitness business suite, ready to do the groundwork and bring your business to the next level. No matter where you are now, our cutting-edge tools and marketing support will get you further.
And the best part? Zero upfront charges, so you can start now. Get in touch today, and see for yourself!