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9 Simple Fitness Social Media Tips To Skyrocket Your Following
Fitness, Influencer

Fitness Social Media: 9 Simple Tips and Tricks To Skyrocket Your Online Following 

December 10, 2021


Social media is a powerful tool for fitness influencers — it can help you build brand recognition, expand your presence, and foster loyalty.

However, it isn’t as simple as sitting back and expecting the followers to flock. You need to put in a little effort if you want your online presence to grow.

Here are 9 top tips that will help you generate more followers, leads and take full advantage of social media platforms:

Encourage reviews and testimonials

Encourage subscribers and members to review you on all their favorite platforms, such as Google, Facebook, Yelp, or Instagram. If possible, incentivize them with free stuff or discounts if they do leave a review.

Make it easy for your customers to leave a review – you could provide them with a direct link to your social media page, or even create a specific hashtag that they can use when posting about their experience.

You could also ask for photos from people who have finished a program at your gym – this would be great for building up a visual stock of before and after pictures that you can use in future posts.

If you find that people are leaving negative reviews, don’t panic. Respond to the review publicly (but politely) and offer to help resolve the issue privately. This shows other potential customers that you’re invested in your online fitness business and that you care about your customers’ satisfaction.

Share behind-the-scenes content

People love getting a sneak peek behind the scenes, and as a fitness influencer, you have the perfect opportunity to share this kind of content with your followers. Show them what a typical day looks like for you, or take them along to one of your photoshoots.

Give your followers a glimpse into your personal life every now and then. This could be anything from sharing a photo of you and your partner celebrating an anniversary to posting about how you managed to stick to your diet on a night out.

People love feeling like they know the person behind the brand, and by sharing snippets of your life, you’re building that connection with them.

Create visual content

The saying goes that a picture is worth a thousand words, and this is especially true when it comes to social media where users are constantly bombarded with content from all angles.

One way to stand out from the crowd and keep your followers coming back for more is to create graphics that look professional and engaging.

People are more likely to engage with visual content than with plain old text, so it’s important to create engaging visuals that will capture your audience’s attention.

You don’t have to be a talented artist or graphic designer yourself –  you can hire one of the many online services available, such as Fiverr, 99Designs, Upwork, etc. Create a shortlist of freelancers to work with based on their portfolios and previous experience working with fitness influencers.

Also, consider making the most of video content. This could be as simple as filming yourself cutting up fruit for a juice you’re about to drink, but it can also be as high-tech as creating a quick stop-motion video clip with an app and some basic props and editing skills. 

The world of social media is always changing, and it’s important to keep an eye on the latest trends to get fitness Instagram post ideas. This could be anything from using Snapchat filters to create fun workout videos to creating polls on LinkedIn and Twitter to get feedback from your followers.

Make sure you’re always experimenting with new ways to engage your audience, and don’t be afraid to try something that might seem a little bit wacky. After all, if it works, it works – and you’ll stand out from the rest of the crowd.

Newsjacking can also help in getting your content in front of as many people as possible, and as a fitness influencer, there are plenty of opportunities to do this.

For example, if there’s a big news story about diet and nutrition, write a blog post or create a social media post that ties in with it. You could also talk about how the current political situation is affecting people’s eating habits, or share your thoughts on the latest fitness trends.

Timing is key when it comes to newsjacking – you need to strike while the iron is hot. So keep an eye out for stories that are relevant to your niche and jump on them quickly.

Celebrate your followers’ achievements

When your followers stick to their goals and achieve success, there’s no better time for you to be celebrating than right away. And what better way is there than sharing it with the rest of your community? After all, who doesn’t like seeing some positive news on their feed?

This could be anything from congratulating them on a new personal best in the gym to sharing a photo of them looking fabulous at their latest photoshoot. Not only does this make your followers feel good, but it also helps you to build a stronger connection with them.

Posting about your followers’ achievements is a great way to show your appreciation, and it will also help to motivate them to keep up the good work, so don’t hesitate to update your members when someone completes their fitness goals or overcomes fitness challenges.

Tag other fitness influencers

When you mention or tag another fitness influencer in your posts, it not only helps to get their attention, but it also exposes your social media content to their followers. This is a great way to increase your reach and get more people interested in what you have to say.

You could even collaborate with other personal trainers, micro-influencers, and fitness brands on joint projects, such as creating a video tutorial together or doing a Q&A session – the possibilities are endless

Encourage interaction

When it comes to social media, interaction is key. It not only helps you to develop a strong community and get your name out there, but it also boosts engagement, improves page views, and encourages user-generated content.

Whether that’s asking for people’s opinions or asking them to share their thoughts with you, adding a bit of interaction into the mix can really trigger engagement and help get your message across more effectively too.

Also, remember to respond to all comments. 

As well as responding to positive comments, you should always make time for negative ones too – even if all you do is shrug your shoulders and apologize.

People remember response times, so if you can get back to people quickly after they ask a question or leave a comment on your social media posts, they’re more likely to remember you and return in the future.

Invest in advertising

This one can be a little bit tricky, as you need to make sure that you’re spending your advertising budget in the right place. But if you can find a way to target customers with laser precision, it can be a really effective way to reach more people and drive them towards your digital content. Diversifying your channels with ads can maximize your fitness influencer earnings.

You could use platforms like Facebook or Instagram to run social media ads targeting people who have engaged with similar content in the past, or even those who have visited your website but haven’t made a purchase yet. Just be careful to only spend money on ads when you’re confident that your ROI will outweigh the cost.

Measure your results

Measuring your results can help you track how well your social media campaigns are doing, and determine whether or not they’re worth continuing.

There are several different ways to measure your results, such as:

  • Number of likes, shares, and comments on individual posts
  • Overall reach (number of followers/page views)
  • Engagement rate (average number of likes, shares, and comments per post divided by the total number of followers)
  • Website traffic from social media channels
  • Conversion rate (percentage of website visitors who take a desired action, such as signing up for a trial or making a purchase)

By tracking all of this data, you can start to see which social media platforms are working best for you and which content is resonating with your audience the most. This information will help you fine-tune your social media strategy and improve your results over time.

System 2 can take your fitness business to the next level 

Gaining social media followers is just one step of the process. You need to convert these followers to leads – and the leads to loyal customers. And this can be a huge challenge, especially if you’re new to the fitness industry. 

System2 can help you build and grow your coaching business. We can help you build a website that attracts qualified traffic, create an app that provides valuable content to members, and devise a business plan that sets you up for success. Contact us today. 

Written by: David Maina


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