October 11, 2021
Perhaps you’re a current personal trainer that would like to get your workout program out of the gym.
Perhaps you’ve just gotten your training certification and haven’t yet decided where to go from here.
No matter your circumstances, you’ve decided you want to take your knowledge of the human body and apply it to help a wider range of people achieve their ideal health and fitness goals.
But, of course, you don’t know how to become a fitness influencer.
How do you do it?
The truth is that there’s no special secret to becoming a fitness influencer.
There are, however, lots of principles you can follow that will make the job a lot easier.
For a start, developing your influence over an audience of fitness followers is much like developing any kind of following in any form of business.
Therefore, if you’ve ever managed a successful business of your own in the past, you already have a good idea of some of the steps you will need to take in making this path work for you. Let’s dive into our fitness influencer course.
The first thing you’ll want to do is develop a healthy image of success.
For many people, a major component of it is generating enough income to be free to live their life.
For others, the business itself might become their lifestyle.
As a result, they might choose to stick to it when other people would be satisfied with the outcome, in order to continue to see their efforts grow greater over time.
Do you want to become a fitness influencer as a means to an end?
Do you want to become a fitness influencer because of the lifestyle that the work itself offers?
Or do you want to become a fitness influencer for another reason entirely, perhaps one that only you would be interested in?
It’s up to you to decide, and ideally, you’ll want to know where your interest will lead you before you do anything else.
After all, the goal informs the path you take to get there.
Once you know your goal, you’ll need to decide on how to present yourself and your brand to best reach that goal.
Your brand is the image that you project to the rest of the world, the mask you wear that shows your expertise and makes you appear like an authority on the subject of said expertise while covering up your feelings of inadequacy and imposter syndrome.
A good brand projects the image of someone who could truly engage people and keep them interested in the value of your services.
The quality of the photos you use to represent yourself on social media.
The condition of Youtube videos you create to promote yourself.
The educational aspects of the information you put out to the audience you are trying to influence.
The frequency with which you create and post content on social media.
Even something as seemingly innocent as the mood you seem to be in during the content that you post could truly affect whether or not people trust and connect with your brand.
Search for other online fitness influencers and successful business brands who operate in a niche related to your career.
Study the content posted by those brands, and use it as an example to understand the things you might need to do in your own content.
How do they engage with their audience?
What kind of educational tips do they offer to hook people in?
How do they turn viewers into clients to maintain their position in the industry?
Do they collaborate with other related fitness brands in the industry for their mutual benefit?
Do they stay within their niche, or have they expanded their operations to attract a wider range of followers?
Answering questions like these will give you lots of actionable ideas.
Before you start making content to post on social media to go from theory to practice and actually become a fitness influencer, you’re going to want to choose a platform to focus your energies on.
You, especially when working only as an individual, are not going to have the time to create content to post on all the different forms of social media. Later on, as you grow, you can work with an influencer manager to help you scale.
Even if you could, your attention would be so scattered that most of the content you post wouldn’t be much good.
It is much better for both your growth as a fitness influencer and your mental health alike to focus on creating content for a single audience rather than several fractured ones, at least at first.
Here are some example platforms you might use when starting out your journey to become a fitness influencer.
One of the major weaknesses of many paths budding fitness influencers take is that it takes too long for them to become profitable (there’s a long personal training business checklist to cross off in order to get started).
These young fitness influencers have to do so many different things on their own – all their own research, creating their own video posts, moderating their audience, and so on.
Plus, they still have to find the time to go to the gym to get in a workout frequently enough to stay healthy and make their followers take them seriously.
All of this is an awful lot of work to do while not even getting paid.
You get all the advantages of working on social media, without the trouble of having to do literally everything yourself.
System2 helps you get set up, build your brand, and otherwise handles some of the unpleasant admin work that would normally slow you down.
Then you get started training clients, building one-on-one relationships with your followers, and becoming profitable right off the bat.
Once you’ve established yourself as an expert among the people you’re training, you can influence those immediate followers to leverage yourself into a popular position on social media.
People who already pay to train with you won’t require as much work to maintain their engagement with your content, allowing you to work more on expanding your audience rather than spending all your effort maintaining what you have.
If you’re determined to get started out on a heavily saturated social media platform, there are worse places to begin than here.
It is a popular destination for would-be yoga gurus, as the prevalence of videos makes it easier for followers to witness the yoga in action.
This helps drive engagement with said videos, but keep in mind that you may need to expend effort maintaining the health of your comments sections.
Instagram is another popular destination for those who aim to become social media fitness influencers.
The emphasis on photos and still images is especially useful for many types of aspiring fitness brands, as influencers can enhance their photos as a marketing ploy to appeal to a wider range of potential followers. There are many ways to make money as an Instagram influencer.
If you want to make it big as a social media fitness influencer, you’re going to need to create engaging content on a highly regular basis.
In this day and age, most brands still make it work to do so by putting out relevant, educational, or inspirational content every single day.
If you want to build your brand to be like them, you’ll need to post educational videos as often as you can, especially at first.
If your viewers aren’t inundated with great content, actionable health tips, and inspirational advice from your brand on a highly regular basis, they will find another fitness influencer to follow.
That said, creating quality video posts that maximize engagement is very tough.
Big brands and top influencers make it work in no small part due to having resources and people that you don’t.
Create as many posts as you can, but try not to stress out early when it feels like it isn’t enough.
There will be time to expand your operation later.
Track follower accounts and interest trends.
See what content you have produced is better than other content at getting people to connect with your message.
Create more posts like the ones that are working out for you and fewer posts like the ones that are not.
Also, occasionally return to marketing research on what posts other brands and influencers in your niche create that seem to be working out well for them.
Especially when you are first starting out as a fitness influencer on social media, you might feel like no matter what kind of content you create, it doesn’t seem to attract any interest.
It might turn out, however, that there’s nothing wrong with your content in the eyes of viewers – but rather that your content isn’t being shown to viewers in the first place.
While doing your research on what other fitness brands and influencers in your niche are doing, take care to take notes on how their content is presented.
You will find that there are patterns to the posts that they create, and often these patterns are signs of the latest trends adopted by the robots that serve content to viewers.
Be sure to invest time and effort to create content in your niche that search engines will be more likely to actually serve to viewers so that you can get a following in the first place.
Once your following is big enough, you might consider spending some time doing some social media influencer marketing on new platforms to be seen by a wider range of people.
This is a fairly major undertaking, however.
Consider waiting to market on other social platforms until you can afford to hire someone else to assist with the process.
Try to collaborate with other fitness brands to expose yourself to a wider audience.
When necessary, invest in hiring help to keep up with the growth of your following.
Of course, nobody can afford to just keep pumping out content for free forever.
Sooner or later you’re going to have to develop a way to turn the content you create into something that people actually pay for so that all of the efforts will have been worth it. You know, make money as a fitness influencer.
This might take the form of services you sell, a product you market to your viewers, taking donations to support the continued development of your content as it has always been, or any combination of these methods and countless others.
Once you’ve built up a decent following, you can apply to be an Instagram influencer and work with brands.
Hopefully, this piece of content has helped to enlighten you on some of the practices involved in becoming a fitness influencer – or any kind of influencer, for that matter.
If it’s looking like a daunting amount of work to undertake upfront, don’t forget that you can lean on System2 as a method of becoming profitable as early as possible and working your way up from there.
Written by: Nathan Dresser