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How To Create a Website for a Fitness Influencer In 6 Steps
Influencer, Personal Training Business

How To Create a Website for a Fitness Influencer: The 6 Steps You Need To Follow

November 8, 2021


Now more than ever, people are paying more attention to their bodies, especially when it comes to maintaining fitness. The popularity of internet fitness programs and coaching via the web is growing every year.

That said, now is the moment for you to take the bull by the horns by building a fantastic fitness website. A website can be an essential marketing tool and a key part of your success as a fitness influencer.

This article will walk you through the steps you need to take to create a killer website for your fitness business. 

But before we begin, you need to realize that creating a website from scratch can often be overwhelming and time-consuming for most fitness influencers, especially if they’re nontechies.

 That’s why we recommend System 2’s services. With System 2, you can get a fully-functional website that’ll help you build an online community, share your expertise with the world, and stand out from competitors. 

Why You Need an Effective Fitness Website 

Here are a few reasons why having a website should be a priority for you as a fitness influencer:

Get a Strong Online Presence 

Creating a fitness website is the best way to make sure that your business stays relevant. No one wants their clients or customers to go through an outdated social media profile or references. As time goes on, it becomes more and more important to have a strong online presence to stay competitive.

Grow Your Brand

Having a website for your business will allow you to grow your brand by reaching out to an even greater community. Imagine if people are able to visit your website on the go- it makes it much more convenient for them to check in with you when they are on their feet or traveling. In short, a nice website will boost your fitness influencer earnings.

Be More Accessible

Having a website will allow your business to be more accessible. Your target audience will be able to easily visit your website and check out all of the information you want them to see. They will also be able to find out how they can reach out to you, whether it’s by phone or email, without having any difficulty. It’ll make monetizing your fitness influencer account so much easier.

Get More Credibility 

Having a website for your fitness business will allow you to increase revenue and credibility. People will be much more likely to hire you once they learn about the services you provide and all of how you can help them reach their fitness goals. They’ll also be able to find out more information about you and what makes your services unique before they even book an appointment with you

That said, here are the steps you need to take to create a killer website for your fitness business: 

Step 1: Select Your Domain Name

The first step you need to take is to select a domain name. A domain name is the web address that someone would type into their browser to visit your website. This name must reflect what your business does so people immediately know what your website is about when they read it.

Here are a few examples of fitness-related domain names:

So, where can you buy a domain name?

Anyone can purchase a domain name. To do so, go to a domain name registrar such as Hostgator, A2, GoDaddy, Google Domains,, Bluehost or Namecheap and key in the domain you wish to acquire to see if it’s available. You’ll generally want to invest in something memorable and succinct so that people will be able to recall it and type it into their browser windows quickly.

The cost of your domain name will vary depending on the TLD you choose, but purchasing a new domain generally costs between $10 and $20 per year. That’s not including any introductory discounts that many registrars may offer you in the first year — so you can save a few more bucks.

Step 2: Select Your Web Hosting Company

Once you’ve selected your domain name, it’s time to choose your web hosting provider. Think of a web hosting provider as the space on the internet where your website will be located.

Your first step will be choosing what type of hosting plan works best for you and your business: shared, VPS, or dedicated.

Shared Hosting

This means your website will be located on a server with other websites. Although this is the least expensive option, shared hosting can come with some limitations and typically isn’t as powerful as either of the two options listed below it.

Virtual Private Server (VPS)

With VPS hosting, you’ll still be sharing resources with other websites, but not quite as much as you would if you were using shared hosting. 

With this option, your website won’t take up the entire server as it would in shared hosting — rather, it will only use a fraction of what’s available to it and leave room for many more websites to share server space. 

Because of this, VPS hosting is an excellent option for those who want a little more power from their website but don’t necessarily need to invest in full-blown dedicated hosting.

Dedicated Hosting

This is the most powerful of all three options and comes with a lot of perks, such as total control over things like CPU usage.

 If you’re going to be running resource-intensive applications on your website, it’s recommended that you choose dedicated hosting so that they can run without interruption.

As far as cost goes, plans generally start at around $5 per month and go up from there depending on what features you’d like them to have. A web hosting company will be able to provide you with a better breakdown of what types of plans are available and how much they cost.

This step may seem a little overwhelming because there’s a lot to consider, but it’s important that you take the time to find the best web hosting option so your business website runs as smoothly as possible.

There are many web hosting companies available such as SiteGround, LunaNode, Azure, Bluehost, Hostgator, and more.

Step 3: Choose and Set Up a CMS

Now that you’ve selected a domain name, it’s time to choose a content management system (CMS) for your business. A content management system is a software that allows you to easily update content on your websites such as text, photos, and videos.

WordPress is the most popular CMS in the world right now- millions of websites use it. The open-source platform powers over 26% of all websites worldwide, which means it should be able to handle anything your fitness website might need — from scheduling appointments and managing memberships to taking payments and blogging about new workout techniques.

WordPress makes it easy for anyone to add or edit anything on their website without having any prior web development experience whatsoever. There are hundreds of plugins available for WordPress that allow you to expand the functionality of a website – if a plugin exists, then there’s a 99% chance that you can find a way to use it with WordPress.

There are plenty of other options out there for free content management systems beyond WordPress. Joomla and Drupal are two examples that provide similar features but they aren’t quite as user-friendly yet still widely used.

Once you’ve chosen your CMS, it’s important to install it. While this process varies depending on the system you choose, generally speaking, it’s fairly straightforward.

In fact, many hosting companies are well aware that most of their customers use WordPress, and they have made the installation process very simple. For instance, if you choose SiteGround, you can follow these instructions

You can also phone your web hosting and request that WordPress be installed for you by a support representative.

Step 4: Select a Website Theme

At this point, your website is up and running with a content management system. However, it’s looking pretty bland at the moment — you need to select a theme that will give your fitness website its visual appeal.

Currently, there are over 1 million WordPress themes available. That may sound like plenty of options for you to choose from but it can also make things quite difficult — how do you know where to begin?

Many different factors go into choosing the perfect theme for your business website. The first thing to think about is the purpose of your site — what will be most important for people visiting?

For example, if they’re most likely to be checking out contact information or reading about your blog posts then aesthetics aren’t as important. On the other hand, if someone has an appointment scheduled with you then they’ll definitely want to see lots of pictures and get a good sense of your personality.

Another thing to consider is how much money you’re willing to spend on a theme. If you find a free WordPress theme that seems like it will work well for you then go ahead and download it — there are many free themes available from the thousands listed online.

However, be aware that many of these sites also offer premium templates in addition to their free selection- this usually means that there will be costs involved whether you purchase the template or not (through add-ons or extra fees).

ThemeForest is one of the most popular resources for finding WordPress templates. Their site contains thousands of themes that you can browse through and choose from – they even have a ‘Best Sellers’ category so you can see what other fitness influencers are using.

Step 5: Add Content To Your Site

Consider adding a blog section where readers can connect with the latest news and events related to fitness. You want to create original pieces that offer value. Articles can include anything from advice related to nutrition, workouts, or other lifestyle topics that are relevant to the people who visit your website.

Here are a few ideas for fitness influencers:

  • How To Make Your Workout More Fun
  • 8 Tips For Making Healthy Eating Affordable
  • 7 Ways To Stay Focused On Your Fitness Goals
  • 10 Signs You’re Not Ready For The Gym     

These articles don’t have to follow any specific format and could be longer than you’d expect. After all, people expect to find this information online these days so they’re looking for something that goes in-depth and provides them with lots of tips and tricks.

Step 6: Promote Your Website

Now that your website is up and running, it’s time to sit back and watch the traffic roll in, right? Not quite!

You need to promote your website through a variety of different channels for it to grow. There are many free tools you can use including social media profiles, search engine optimization, digital marketing, and email marketing. 

Below is a list of some tips that will help you get started:

Social Media Platform

If you haven’t already created social media profiles for your fitness business then now would be a good time to do so — spend some time creating an eye-catching bio for your account that will appeal to potential followers. Ensure whatever you post has a few engaging hashtags so that you can reach a wider audience and increase engagement.

Additionally, share information about your website by linking back to it from all social media platforms — use Instagram, Facebook, Twitter, etc. You could even save this step for later on after your site has started to garner more traffic.

Search Engine Optimization

If your brand isn’t on the first page of people’s search engine results then it might as well not be there at all — make sure that you incorporate fitness keywords people are likely to use into your website content so that they can find the information they need with ease.

Email Marketing

Creating an email marketing campaign is a great way for you to connect directly with customers who are looking to make a purchase or inquire about your personal trainer services further.

You’ll want to set up an autoresponder sequence that connects new visitors with relevant resources first and foremost, but once they’ve become familiar with what you have to offer through this initial communication you’ll want to consider sending direct messages targeted toward specific audiences.

Written by: David Maina



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