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How To Create An Online Fitness Program: Tips, Tricks, and Steps (2022)
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The Ultimate Guide On How To Create An Online Fitness Program: Tips, Tricks, and Steps

March 2, 2022

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A fitness program can be a great addition to your online business offerings. When done correctly, it can generate additional revenue and bring in new clients. But before you can create a successful program, there are a few things you need to know.

In this article, we’ll go over what you need to consider before creating an online fitness program, how to create a program that’s right for you and your clients, and some tips for marketing your fitness program.

4 Reasons Why You Need To Set Up An Online Fitness Program 

Before you get started creating your fitness program, it’s important to understand why you need one in the first place.

Here are four reasons why an online fitness program can be valuable to your business:

Increase revenue streams

If you’re like most fitness professionals, your main source of revenue likely comes from in-person training in fitness studios. While this is a great way to make money, it also has limitations. You can only train so many people in a day, and there are geographical boundaries on where you can offer your services.

An online fitness program gives you the ability to reach more people, without any geographical limitations. You can sell access to your program from anywhere in the world, and you can have as many members as you want. This opens up a whole new floodgate of revenue potential for your business.

Offer convenience to your clients

In addition to expanding your revenue potential, you’ll also be satisfying consumer demand for convenience. The majority of people today lead busy lives, and they don’t have time to go to the gym or attend in-person classes.

An online training program allows them to get a great workout from the comfort of their own home, at a time that’s convenient for them.

Scale up your fitness business quickly

An online fitness studio can also help you scale up your business quickly. With a well-developed program, you can easily add new members without having to increase your staff or physical space requirements. This gives you the ability to grow your business more rapidly than you could with in-person training alone.

Provide an excellent experience for members

Finally, an online fitness program can help you provide an excellent experience for your members. With the right tools and platform, you can deliver a highly personalized experience that’s tailored to each individual’s needs. You can also offer a more comprehensive online training program than you could with in-person training alone.

Now that we’ve looked at the reasons you need an online fitness program, let’s take a look at how to create one that’s successful.

The following are 11 essential steps for creating a great online fitness program:

Step 1 – Define your niche and target market

The first step in creating a successful fitness program is to define your niche and unique selling proposition. This will help you identify your target market and determine what sets your program apart from other offerings.

To find your niche, ask yourself the following questions:

  • What type of client are you best at serving?
  • What are their needs and wants?
  • What do you have to offer that’s unique and different from other top fitness influencers?

Your USP could be anything from the type of training you provide (boot camps, HIIT, etc.), your focus on holistic health and wellness, or your specialization in a certain type of exercise. Once you know what makes your program unique, you can focus your marketing efforts on communicating this to potential members.

Step 2 – Determine the type of program you want to offer

Now that you know your niche and target market, it’s time to determine the type of program you want to offer. This will help you to define the structure and content of your program.

Do you want to create a comprehensive fitness program that includes workout routines, meal plans, and lifestyle health coaching? Or do you want to focus on one specific area, like strength training or fat loss?

There are many different types of online fitness programs you can offer, so it’s important to choose one that will appeal to your target market. If you’re not sure what type of program to offer, consider surveying your audience to get some feedback.

Step 3 – Name your fitness program

The next step is to give your fitness program a name. This is an important step, as the right name can help to set your program apart from other online fitness programs.

When brainstorming names, try to think of something that will capture your niche and target market. For example, if you’re specializing in HIIT training, you could call your program “HIIT Academy” or “The HIIT Solution.”

The name of your workout program should be catchy, memorable, and accurately reflect the type of program you’re offering. You also want to make sure that it’s not already taken by another online fitness studio, so do a quick search on Google to ensure there isn’t a competing program with the same name.

Step 4 – Create a detailed plan for your program

Now that you’ve chosen your platform, it’s time to create a detailed fitness business plan for your program. This will help you to map out the structure and content of what you want to offer. Start by creating an outline of all the modules you want to include.

This could include things like:

  • Workouts
  • Meal plans
  • Recipes
  • Progress tracking
  • Coaching and support

Once you have a general outline of your program, start filling in the details. This includes creating specific workout routines, meal plans, recipes, etc. Make sure everything is well written and easy to follow so that your clients can get the most out of your online fitness studio.

Each module in your program should have a specific goal and target audience. For example, if you’re creating a workout program for new mothers, your childbirth education module will be aimed at first-time moms in their fitness journey.

Likewise, if you’re targeting athletes, your strength training module will be geared towards athletes who want to improve their performance and have a healthy lifestyle.

When creating your module specifications, be sure to include the following:

  • Module title
  • Module description
  • Target audience
  • Module goals
  • Outcomes
  • Activities 
  • Fitness equipment and workout gear needed 
  • Estimated time to complete 

By doing this, you’ll have a clear vision for each module in your program, which will make it easier to create high-quality content.

Step 5 – Choose the right platform

Now that you know what type of program you want to offer and the modules you need to include, it’s time to choose the right platform. There are many different options to choose from, so it’s important to select an online fitness platform that will best suit your needs. 

When choosing a platform, it’s important to consider the following:

  • Do they offer the features you need?
  • Is the platform easy to use?
  • Can you scale up your business with their platform?
  • What is their customer support like? 

If you want to make selling your program as easy as possible, you might also want to consider using a service like Gumroad. Gumroad is a platform that allows you to sell digital fitness products online, such as ebooks, courses, and software. It’s easy to use, and it provides you with all the tools you need to create a successful sale.

Step 6 – Create engaging and high-quality content

Now that you have a plan for your program, it’s time to start creating engaging and high-quality content. This is where the real work begins, but it will be worth it in the end.

When creating your content, think about your fitness audience’s wants and needs. Be sure to provide valuable and engaging content that will help your audience achieve their fitness goals.

Ensure you include the following:

  • Articles
  • Workout
  • Meal Plans
  • Cardio videos
  • eBooks
  • Podcasts
  • Self-fitness guides

The more variety you offer, the better. This will help keep your audience engaged, and it will also give them the opportunity to consume your content in different ways.

When you create content that is tailored to your audience, you’ll be more likely to engage and retain them.

You’ll also want to arm yourself with the right equipment to create high-quality content. This could include a good microphone, a webcam, and video editing software. Today’s clients expect a high level of production value from online fitness studios, so it’s important to meet their expectations.

Step 7 – Set up an accountability process for your clients

An important part of any fitness program is accountability. This means creating a system where your online clients are held accountable for their fitness goals. There are many different ways to do this, but it’s important to find one that works best for you and your audience.

One way to create accountability is using a support group format. This could involve creating a closed Facebook group or using a forum software like Discourse. This allows your virtual clients to connect with each other, share tips, and support each other along the way.

Another way to create accountability is to use a points system. This could involve awarding points for completing tasks, such as working out, eating healthy, and attending coaching sessions or fitness classes. The points can then be redeemed for prizes or privileges, such as a free week of gym membership or a day off.

Whatever system you choose, be sure to make it easy for your clients to track their progress. This will help keep them motivated and on track.

Step 8 – Decide on your pricing structure 

The next step is to decide on your pricing structure. This will depend on a number of factors, such as the length of your program, the amount of content you’re offering, and the value you’re providing.

It’s important to strike a balance between what your audience is willing to pay and what you need to make a profit.

Here are a few things to consider when deciding on your pricing:

  • The length of your program
  • The amount of content you’re offering
  • The value you’re providing
  • Your overhead costs
  • The amount of time it will take you to create new content

Once you have your business ideas for your fitness program figured out like how much it will cost to create, you can start thinking about how you want to price it. There are a few different options you can choose from, such as charging per module, per month, or per program.

You could also offer discounts for those who sign up for multiple workout programs or who refer others to your fitness business. 

Step 9 – Set up your sales funnel

Now that you have everything in place, it’s time to set up your sales funnel. This is the process that will help you convert leads into customers. A great fitness digital marketing tactic is to create a landing page where people can sign up for your program.

Your landing page should include the following:

  • A headline that tells people what your program is and what it can do for them
  • A subheading that elaborates on the benefits of your program
  • A paragraph giving details on how your fitness brand is different from other fitness businesses
  • An opt-in form where people can enter their email address to sign up for your program
  • A call to action (CTA) that encourages people to sign up
  • Social media icons so people can connect with you on social media
  • A brief description of your program
  • Details on your business model
  • Testimonials from happy customers
  • The price of your program

When creating your landing page, be sure to keep it simple and easy to understand. Don’t overload it with too much information, and ensure you use clear and concise language.

If you’re having trouble converting people, consider offering a free trial or a discount for those who sign up. This will give people the opportunity to try out your program and see if it’s right for them.

You will also need to have an effective onboarding system in place for new clients when you create fitness programs online. This could include a series of emails that welcome them to your program and provide them with instructions on how to get started.

Alternatively, you could create a video or audio tutorial that explains how your virtual training works.

Another step you should also prioritize is setting up your payment processes. You’ll need to decide which payment methods you want to accept and how you want to deliver your program. 

You might also want to consider setting up an affiliate program. This will allow other people to promote your program in exchange for a commission. By setting up an affiliate program, you can reach a wider audience and increase your chances of making a sale.

Step 10 – Promote your fitness program

Now that you have everything in place, it’s time to start promoting your program. This is an essential step if you want to make a profit.

You can promote your program in a number of ways, including:

  • Advertise with fitness social media
  • Writing articles about your program and publishing them on popular websites
  • Posting fitness videos on your YouTube channel or other video sharing platforms
  • Creating a podcast about your program
  • Running ads for your program in Google AdWords or other PPC networks
  • Creating an email marketing campaign that promotes your program

The best way to start your online personal training business or promote it is to use a combination of these methods. By using multiple channels, you’ll be able to reach a wider audience and increase your chances of winning more business when you launch your fitness studio online.

When promoting your fitness business, track your results so you can see which methods are working and which aren’t. By doing this, you can adjust your marketing strategy and focus on the methods that are giving you the best results.

That said, here are a few tips that can help you stand out from other personal trainers on YouTube and social media platforms:

  • Interact consistently with your followers either by replying to comments, conducting surveys, running fitness competitions or giving away prizes. This will help you build a relationship with your audience and make them more likely to purchase your online personal training program.
  • Create a brand that your followers can trust. This could include using a professional logo, designing high-quality graphics, and creating a website that looks good. 
  • Make use of Snapchat and Instagram Stories (read our Instagram post ideas for fitness). These platforms are great for giving people a behind-the-scenes look at your online fitness business and how it works.

By following these tips, you can increase the visibility of your program and get more sign-ups.

Step 11 – Launch your fitness program

After you’ve completed all the steps, it’s time to launch your fitness program online. This is an exciting moment, but it’s also a critical one. If you want your program to be successful, you need to make sure that everything is in place before you launch.

Delivering your program could involve announcing the launch on your social media platforms, sending out a press release, hosting a live event, or giving people a chance to sign up for your program before it officially launches.

It’s also important to set a date for your launch and start promoting it in advance. This will give you time to build up excitement for your program and get people interested in what you have to offer.

Step 11 – Evaluate and revise the training program

Once your program is up and running, it’s important to evaluate how well it’s performing. This will help you determine whether or not you need to make changes to it and improve its effectiveness.

You can evaluate your own online fitness program by looking at factors such as:

  • The number of sales that it is generating
  • The amount of traffic that it is receiving
  • The number of people who are signing up for your program
  • The feedback that you’re getting from your audience

Take the comments and feedback that your clients are giving you, and see whether they indicate that they liked the training, that they learned something, and what their overall perceptions or ideas are.

You may figure out this information by simply asking for their opinions or conducting an anonymous online poll regarding the training’s effectiveness.

Best fitness influencer programs

Now that you understand how to create online fitness programs, it’s time to study the pros.

Here are some of the training programs and personal trainers you can take some inspiration from: 

Fitness Blender

-Offers a wide range of workout routines, including strength training, cardio, HIIT, Pilates, and yoga

-All workouts are demonstrated by real people (rather than fitness models), so you know they’ll be achievable for beginners

-Shows the exercise routines step-by-step to ensure perfect form

-Has a really helpful blog with articles on topics like how to start working out, healthy eating, and goal setting

Popsugar Fitness

-Ages range from 18-60+, so there’s something for everyone

-Regularly posts workout training videos

-Offers both at-home and gym workout ideas

-Includes high-quality videos that are easy to follow

-The website is easy to navigate and the workout routines are sorted by type, so you can find what you’re looking for quickly

The 21 Day Fix by Beachbody 

-Created by celebrity fitness trainer Autumn Calabrese, one of the most popular fitness trainers on Instagram

-Includes a mix of strength training, cardio, Pilates, core cardio exercises and yoga workout videos

-Only requires minimal exercise equipment

-Program is designed to be completed in 21 days but can be repeated as many times as you like 

-Comes with a nutrition plan to help you make healthier food choices

Bodyrock.tv

-Offers HIIT workouts that can be done at home with minimal fitness equipment

-Training session is short (around 30 minutes) but intense

-New workout tips and workout videos are released every day

-You can sign up for a free trial to see if it’s the right program for you

-Has a supportive community of users who share tips and advice

Tone It Up! by Karena Dawn and Katrina Scott

-Includes a mix of strength training, cardio, Pilates, and yoga workout sessions

-Offers short workout routines

-The program is designed to be completed in 12 weeks but can be repeated as many times as you like

-Comes with a nutrition plan to help you make healthier food choices

-The website is easy to navigate and the workouts are sorted by type, so you can find what you’re looking for quickly

Bottom line

Online fitness offerings are the future of the fitness industry. As a personal trainer, you need to get on board and create online fitness programs if you want to stay ahead of the curve and continue growing your business.

System2 can help you build your own fitness empire. By signing up, you’ll get a website that clearly communicates your values and expertise, a fitness business plan that sets you up for success, an app that keeps your clients engaged, a customer-onboarding process that gets new clients up to speed, among other things.  

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