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How to Get a Manager as an Influencer (2022 Guide)
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How to Get a Manager as an Influencer: A Comprehensive Guide

April 1, 2022

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With the rise of social media and the Internet, more people have been quitting their day jobs to become social media influencers in an industry valued at $16.4 billion.

It may be easy to pick up your smartphone, start recording yourself and join the many influencers who have broken into this industry. However, running your own influencer brand can be challenging.

Most influencers will hire an influencer manager to help them run their brand. Managers will help coordinate meetings, brand deals, and contract negotiations for their clients. In this article, we’ll tell you exactly what you need to know on how to get a manager as an influencer to help you run your social media brand.

Note: Looking for help in managing your social media brand? Check out System2 to get the support you need to operate. System2 will set you up with your very own website and smartphone apps to grow your online presence. We’ll also take care of client onboarding and communications so that you stay connected with your audience. Get started with System2 today.

How to Hire an Influencer Manager

There are several ways that you can hire an influencer manager. You can look to hire an individual who may work as a freelancer, or you can choose to partner with a talent agency.

Although talent agencies are typically more reputable freelancers, deciding which one should manage your company is entirely up to you.

Influencer Manager Agency

If you choose to go with an influencer management agency, you can simply send your application to any relevant talent agencies that you come across. If your influencer brand catches their eye, you will be able to get a relationship deal with no problem.

You can search for local agencies in your area, however, if you are able to analyze what kind of work needs to be done, you can refine your search even more. Depending on the type of work you are looking for and if it can be done remotely, you can expand your search to find the best agencies from all over rather than just around your city.

Searching for an influencer manager on the web is great because you can do your research and see reviews for those agencies. Visiting their website or seeing client testimonials will help you learn about the company and its suitability for your brands. Below we’ll take a look at what you should be looking for in a suitable influencer manager.

Freelance Managers

If you decide to go with a freelancer, you can look at job listings on LinkedIn, Glassdoor, Fiverr, and more. On these sites, freelancers will post their qualifications. From there, you will be able to sort through which individual you would like to work with to grow your brands.

Another thing you can try is creating your own job listings. Both agencies and freelancers will sometimes hunt for new clients on these websites. Start by creating your own posts about the assistance you are looking for so they know you are currently seeking a manager. Most of these managers will reach out to you with an email if they think they are suitable for your position.

Another place you can let potential managers be aware of your needs is your own website. Creating a contact page for business inquiries on your website allows them to reach you with management offerings.

If you don’t have your own website yet, you can use your own social media page. Your social media channel is a good place to advertise that you are looking for a manager. A tool that you can also leverage is using hashtags. This is a great way to allow managers to find you and reach out to you.

Most managers will go through social media hashtags to find potential clients they can represent by browsing the topics they are interested in. For example, companies looking to represent health and fitness influencers may go through any fitness influencer hashtags to find popular accounts in this field. Just make sure that your profile is set to public so these marketing companies can discover you

Note: System2 will get you set up with your own custom-built website for your brand. Not only will we set up your website, but we’ll also help you manage it along with your custom branded iOS and Android apps.

Another way that you can get a manager as an influencer is by asking around. Word of mouth is great because you get to hear peoples’ first choice of whom they trust. You can communicate and ask other influencers or content creators in your industry who they work with. If you’ve collaborated or partnered with any other influencers, you can sign up with the same manager as them if you like what you hear about their services.

How to Spot the Best Influencer Manager

To find the best influencer manager, there are a few things that you should look for when you are considering someone to help you operate your organization.

If you are looking to hire a freelancer, be sure to check if they have a background in advertising, influencer marketing, or public relationships. This is a key factor when considering an individual for the position because these are the most relevant fields that will help you run different types of influencer marketing campaigns to grow your organization.

When looking at agencies, you must select an agency that aligns with your brand. Your agency will help you represent your business and so you need to partner yourself with a company that matches you.

You should also consider their strategies and plans to help you build your brand. One of your goals should be to maximize your reach online. You should expect the best creative process to help you succeed and achieve your goal by keeping you on track.

Also, ask to see portfolios or past wins. You want reliable influencer managers who have successfully managed content creators in the past. Take a look at how many influencers they manage in a similar niche and consider the accomplishments that they have made with them. You want to be one of their success stories as well.

Influencer marketing can be complicated, so find a manager who is able to keep up with the latest trends, while also providing accurate details and reports on your audience reach. You are hiring an influencer marketing manager, so they should be able to give you the rundown on the statistics and effectiveness of your marketing strategies.

Your manager should also be easy to work with. Having a strong relationship with your manager will make it easier for you to express what you want, and communicate how they’ll get it done.

Before you sign contracts, you should negotiate the best price for the job. Most management companies will charge up to 20% of total revenue for their services. Consider how much work you’ll be receiving for the amount spent when you create a deal.

Lastly, you should avoid talent managers who contact you with promises of immediate growth for an upfront fee. They are usually wrong and charge a fee just to deliver fake accounts and followers.

When to Get Influencer Managers

You should think about getting a manager as an influencer when you are a full-time content creator and monetize your Instagram, TikTok, or other online social accounts. Content creators usually look for help with management when their creative career grows big enough.

You should consider influencer management when you achieve a large number of followers and need help to stay on schedule to create content. Creating content should be your priority, so you should search to hire talent managers when you need help to control your page and stay on track with your posts.

It varies, however most influencers will look to hire a manager the moment they get to the point where they are struggling to control the business side of things with the process of creating quality content for their followers.

So, you should search for talent managers when you need an extra set of hands to negotiate brand deals and schedule future projects for the week while you focus on content creation.

How Can Influencer Managers Help Social Media Influencers

Managers help influencers in a variety of different ways. They can help you with all of the following:

  • Legal negotiations and contracts
  • Outreach to brands for sponsorships, collaborations, and partnerships on brand deals
  • Licensing products and services of your brands
  • Running campaigns and merchandising
  • Video editing
  • Respond to inquiries and manage communications
  • Financial management and filing taxes
  • Managing channel strategy, growth, and accurate reports of effectiveness

Note: Become a partner with System2 to get all of the management help that you need. With zero upfront costs, we’ll provide you with business insights, analytics, and marketing assistance to get started and earn $6,000-50,000 in monthly revenue during your first year.

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