December 1, 2021
Growing your fitness Instagram account is not a walk in the park. You will have to treat Instagram as a full-time job, at least for a while before you see the results you want. But if you have a passion for all things fitness and want to share it with as many people as possible, you are on the right social media platform.
The fitness industry on social media, especially on Instagram is growing incredibly fast. With the right strategy, you can get more followers on your Instagram account to grow your fitness account just as fast. Want to know where to start?
We’ll give you a rundown of some of the most effective ways of growing your followers base and help you get started on your journey to becoming a fitness Instagram influencer.
Be careful here, we know you want to get new followers, but there is something you want to have clear: You must get real followers. The only way to do this is through organic growth.
Before you apply to be an Instagram influencer, just know it is important to grow your followers base ORGANICALLY. This means don’t buy followers and don’t play the follow-for-follow game. This is a waste of time, money and ultimately a recipe for disaster.
Organic growth is your best bet if you are looking for a highly engaged and well-targeted audience. Having “fake” followers on Instagram will only damage your credibility and can even get your Instagram account banned. But how do you get more REAL followers? Let’s check out some of the best strategies to get more Instagram followers.
Let’s start with some strategies you must use if you are still working on getting your first 1,000 followers.
Switching your personal account to an Instagram business account will give you many extra features that you will find very useful to grow your follower base. You will have access to your profile’s insights, such as engagement rate, views, reach, and demographic information about your audience.
With these added features, you can monitor your posts to identify what’s working and what’s not. You can also schedule your posts and set up quick DM replies so you can have more regular interactions with your followers on Instagram.
Read our resource on fitness post ideas for Instagram.
Posting great photos may sound like a no-brainer, but on Instagram (and any other social media platform) this can determine whether or not someone will want to follow you. When your photos make someone say “wow!”, you are one step closer to getting a new follower.
Edit your photos before throwing them on your Instagram account, take pictures by windows or outdoors and play with the brightness/contrast to create high-quality images. Good-looking images can get so much more engagement, so take your time optimizing and designing your Instagram posts.
Try using editing apps such as Snapseed or PicsArt to deliver excellent results, close to professional editing software.
You sure have something to say about that great photo you just posted, and Instagram gives you 2,200 characters to get your message across. However, some influencers like to keep their captions short, simple and snappy so that people can glide over them easily.
This works great when you just want to give context for the photos, show your brand’s personality or share some inspiration with your followers. However, there’s nothing wrong with sharing a little bit more (almost as mini-blog posts), as long as you do it right.
Here are a couple of tips to write scroll-stopping captions:
Instagram shortens your captions after the first couple of lines. You want to make sure that the first bit of your text is enough to spark curiosity and make people hit that “more” button.
Try starting with an interesting fact or intriguing statement such as “It’s insane how many benefits you can get from a 5 minute morning workout routine!”, and then go on to list the benefits. You can also start with a question, such as “Want to lose those extra 5 pounds by the end of the month?”, then tell them how you could help.
Simply including a call-to-action inviting your audience to comment or like your posts can really go a long way. But it doesn’t have to stop there. A good CTA can get your followers out of Instagram and into your business website, newsletter, or online shop.
People engaging with your content will also trigger Instagram’s algorithms and benefit your posts with more exposure. For example, if you are sharing a picture of your healthy breakfast, ask your viewers to comment on what they are having for breakfast today.
Or better yet, ask them to go to your website to get the recipe. Whatever it is, your captions must ALWAYS include a CTA of some sort.
People pursue aesthetics by nature. Using vivid emojis on your captions will make them look better, more organized and help you tell a story without using lots of words. They are a proven way of catching people’s attention and increasing your chances of getting some love on your posts.
Emojis will also make your content look friendly and casual so your viewers will feel more comfortable interacting with it. Again, the more engagement you get on your posts, the more Instagram will show them.
Once you’ve managed to create great quality content (good-looking pics + killer captions) your followers will start engaging with you. Your posts will start getting more comments and people may want to reach out to you on DM for advice, inspiration, or questions.
It is your turn to engage back! Take the time to respond to their messages, like, and reply to comments. The more you interact with your followers, the more they will engage, and the more exposure your content will get because of that.
Hashtags are key in every post if you want to expand your reach. By including fitness hashtags you will get your posts in front of people who want to see your type of content. People search for content using hashtags and they follow the people using them because they know their interests are similar.
This makes your posts discoverable to people who are not yet following your Instagram account yet, but have similar interests and can potentially become your new followers. You can use hashtags in your Instagram stories, captions, comments, and even your profile bio.
One thing to keep in mind? Use hashtags wisely. You must keep your hashtags relevant to the content you are sharing. Using an unrelated but popular hashtag just to get more viewers can get your Instagram posts labeled as spam. You may also end up with followers who do not engage because your content is not relevant to their interests.
Check out our post on Instagram fitness hashtags for ideas and tips to get it right.
Everyone’s reasons to put so much time and effort into growing their fitness Instagram account will differ. You may want to build a supportive community with who you can share your journey and experiences. However, you can certainly make a living as a fitness influencer.
If you want to grow and monetize your fitness Instagram account and are ready to step up your game, we have some must-try strategies for you. Let’s get to it!
There is a difference between posting frequently and posting consistently. There is nothing wrong with posting 5 times a day, as long as you have enough relevant and high-quality content. But keep in mind, you will have to continue with your 5 daily posts in order to achieve that consistency that your followers are looking for.
If you want to go for one post a day, go ahead, but again, your Instagram followers will be expecting that. You must deliver. Your new followers also tend to look for previous posts, so make sure your content is not overwhelming or difficult to keep up with. Pick a posting frequency you can maintain and stick with it.
This way your followers will be looking forward to your posts and ready to engage, which in turn gives you more social media exposure.
If you have at least 1,000 followers, you are already considered an influencer. You should start looking for opportunities to partner up with other influencers in your niche. Look for well-known influencers and shoot them a DM asking to exchange story shoutouts (share each others’ profiles in your stories).
You can also suggest loop giveaways, or even do video collaborations if they are in your area. The point is to reach a new audience and boost traffic on your profile. At the same time, you will be producing new content that your current followers will appreciate and keep coming back for more (as long as you stay within your niche)
Nothing beats a good-old-fashioned fitness contest to engage with your Instagram followers. You can look for a local business like a sports clothing store or a gym and partner up to offer your followers a neat prize.
For example, you can ask people to like, follow, comment or tag their fitness-freak friends to win a nice pair of gym gloves. You can also offer a free trial of your services as a personal trainer (or anything else you have to offer) as a prize. You will end up with a bunch of new people that are interested in your content and will potentially become your clients as well.
Remember all those extra tools and features you get with your business Instagram account? Now that you have a larger follower base, use those tools to analyze your content and improve your content strategy.
See how well your stories, reels, live videos, and feed posts perform. Determine what type of content gets you more engagement, views, and new followers so you can deliver more of what your audience is responding to. They will basically tell you what type of content you should be creating.
If you make a habit of using all possible Instagram features your content has more chances of being discovered by a new audience, but you have to know which features work better for you.
If you are a personal trainer or have a fitness business you may want to promote your services on your Instagram account. However, make sure to keep a good balance between promotional posts and the rest of your content.
A good idea is to follow the 80-20 rule; 80% of your posts should be content-focused, such as fitness tips, recipes, motivation, etc. The other 20% can be promotional posts such as free trial sessions, new routines on your website, 2×1 group training sign-ups, etc.
Remember, you now have a larger followers base and you are not here to spam them. You want to keep delivering the good quality content that got them to your Instagram account in the first place. If you are constantly promoting yourself you might slowly start losing followers and your engagement rates will decrease.
With all these improvements on your Instagram account, you will be attracting so many gym and fitness freaks looking for new challenges, training tips, workout routines, and even a personal trainer. Do you already have something to offer? Let us help!
Here at System2, we are ready to help you start, run, and grow your online personal training business. We’ll hook you up with your own custom-built fitness influencer website, branded apps for iOS and Android, workout templates/builders, payment management, as well as onboarding platforms.
It doesn’t matter which stage you are in today, our experts’ business insights, marketing assistance, and an optional account manager will take your business to the next level.
Get in touch, we have zero up-front costs to get you started today.
Written by: Brenda Hernandez