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How to Grow A Fitness Business: Tips To Scale in 2022
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How to Grow A Fitness Business: Tips To Scale

March 24, 2022

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The fitness industry is a growing business that more people are getting into. Health and fitness have some value to everyone’s lives and people are even starting to launch their own fitness brands.

With COVID 19, local businesses have been moving to an online platform to reach their audience and stay in business. The fitness industry is no exception.

As a small business owner, you are looking to grow your fitness studio and keep up with the modern trends.

We’ve got you covered. In this article, we’ll take a look at some tips on how to grow a fitness business and how to maintain a successful brand.

Note: System2 has the tools to build your fitness empire. By signing up with System2, we’ll develop your smartphone app, build your website, and run your site analytics at no additional costs.

How Do I Attract New Customers?

When attracting customers to your gym or fitness service, you must have an ideal client in mind. Understanding your ideal client will help you target and focus your fitness brand in a personalized way. This will allow you to create the most effective fitness marketing strategy to reach that community.

When identifying your dream client, it is helpful to understand their fitness goals. If you know more about your target client, you will be better at creating an irresistible offering that caters to their needs.

Let’s take a look at some things you can include in your offering to attract customers.

Offer a 7-Day Gym Pass

To start with, you can interest potential new customers by providing a 7-day gym pass. This free trial will give people a chance to check out your gym and the services that you provide.

By allowing people to test out your gym before committing to a membership, you are letting them explore your gym for themselves. Customers will be able to try out your gym to see if they like what you are offering.

This will attract more customers because people will be able to visit your gym without any commitments. They will feel at ease knowing that they have nothing to lose if they decide to try out your gym. It’s good for you because you can potentially gain a new customer if they are happy with their trial experience.

Offer Free 1-On-1 Personal Training Sessions

Not everyone has the experience and knowledge of physical fitness training. This might scare people away from signing up for a gym. 

You can change this by offering free 1-on-1 personal training sessions. 

Personalized training sessions are a great way to introduce people to your world of health and fitness. By providing new customers with free 1-on-1 training, they will get knowledge and assurance that they will be getting the most out of their gym membership with you.

Training sessions give customers the support that they need to get started with their first step in their fitness journey. Even if your new customer already has the knowledge and experience, it doesn’t hurt them to have an extra set of hands to help them with their fitness goals. 

Host a Giveaway or Contest

People love winning free stuff. You should reward your customers by hosting free giveaways or contests so that they can receive perks for being members of your gym. 

Giveaways and contests are great ways to thank your customers for supporting your fitness business. It will encourage more people to sign up with you and your gym because it shows that they are appreciated as members. 

Free membership periods, fitness equipment, or health supplements and vitamins are awesome prizes because it will help your clients with their fitness goals while also motivating them to keep returning to your gym.

Provide Free Nutritional Planning or Workout Routines

To stand out as a gym, your business should provide more than just workout equipment. You are providing a positive influence to help people transform their lives. 

Some useful resource that you can provide for new customers is guidance to help them achieve their fitness goals. 

Nutritional planning is a good way to help your customers develop and maintain their strength. Meal planning can be tough for some people. So, planning this out for your customers will help them a lot by giving them the proper advice that they need to maintain a healthy lifestyle.

Providing free workout routines for your customers will keep them on track with what they need to do in the gym. Even after their personal training sessions, they will know exactly what they need to do for them to stay productive and on course for their fitness goals.

Note: System2 can help you create all the necessary resources that you wish to provide for your customers. Our templates will save you time and make it convenient for you to quickly develop the reading material to add to your gym.

Start an Affiliate or Referral Program

You can start an affiliate or referral program to reward your clients for bringing in new customers to your gym. This will take some of the weight off of your back if you give an incentive for people to help you attract new customers.

People love to work out with a friend and have gym buddies. So, you should give them a reason to bring their friends and family to your gym. 

Rewarding people with things like a free membership extension is a good way to encourage them to spread the word about your gym. 

Your clients have trust with their friends and they will happily convince them to come to your gym. It’s a win-win situation for everyone.

How Do I Take My Own Fitness Business to the Next Level?

Communication is key in taking your fitness business to the next level. 

Having an online presence and being part of the digital world is the best way to engage with new and existing customers.

Launch Your Own Website

For starters, you should have your own website that provides great content. 

This will be the home for your online presence which will make it easy for new customers to find and learn more about your gym. It will also help you reach your audience and allow your existing customers to stay in contact with you. 

Your website should be easy to use and have everything your client needs to be satisfied with your services. 

Content posted on your website should include things like workout routines, videos, and client testimonials. It should capture the interest of new clients while also giving your current clients the information that they want.

Note: Use System2’s services to help you launch your own website. We’ll set you up with your very own fully functional web page to help you reach your clientele. Not only will we develop your website, but we’ll also maintain the site and run analytics for you.

Use Social Media Platforms

Nearly everyone is on social media these days. You should be on it too. Running social media fitness marketing campaigns can help you get in front of millions of eyeballs.

Creating a customized YouTube homepage is another great way to reach your audience. Your YouTube homepage and ads will connect you with your community by providing ads that are tailored to what they are interested in.

Having a strong customized YouTube homepage and content will also help boost your brand in activity like Google searches and videos. More users will be able to find your website and learn about your offering.

Don’t limit yourself to just that though. Other forms of social media can be used to boost your brand and reach a larger audience. 

Instagram and TikTok have grown to be huge players in the social media industry. With new services being pushed on these platforms, there are new ways for you to monetize your Instagram and other social media accounts to grow your following and earn you more revenue.

It is crucial that you have quality content such as videos and tutorials to appeal to these users. This will keep your clients coming back for more fitness guidance from you.

Get some fitness Instagram post ideas here.

Measure Your Online Statistics

For growing your fitness brand, you have to do more than just create a website. You have to be able to deliver and maintain services on your site. This is where behind-the-scenes logistics come into the picture.

These logistics include the operations of your site. It provides you with the necessary information to expand your business.

Your business should maintain services like tracking. This is essential because it tells your company how many people are interested in your offering. Tracking provides you with information like audience engagement and site statistics.

You can use these site statistics to monitor your effectiveness and develop new strategies to reach more people.

You’ll be able to understand the number of people who found your site, and your conversation rate, which is how many people you have converted from viewers into customers.

Remember, customers are the ones that will grow your fitness business.

Your website can use cookies and data to help show personalized or generic ads. Content and ads will demonstrate the high-quality services of your business and how it’ll help your customers live a happy and healthy life.

Using these tools will help you structure your digital marketing to attract as many new clients as possible. Luckily, System2 can do all of the heavy liftings by managing business insights and analytics for you in our all-in-one package.

Market Your Product With Influencers to Boost Sales

When you are marketing a fitness product, it is important that your brand matches your customers. Your customers should feel a strong connection with your unique mission statement. Their goals are what connect them to your business and so it is key that your company is able to create value for them that matches.

Using fitness influencers to advertise your business is a great way to show that you match the customer’s values.

A customized YouTube homepage and ads are strong, but you can also move to other forms of social media to reach your audience. Instagram Reels and IGTV can also be used as part of your fitness marketing.

Use Fitness Influencers to Boost Your Sales

Fitness influencer marketing is a hot trend to boost sales. Influencers have a large audience of raving fans who trust their reviews and opinions. This is powerful because if they promote your product or services, you can drive sales immediately. Many businesses offer referral kickbacks or affiliate commissions to the influencers for promotions. Partner with an influencer to grow your business, Read more about the benefits of influencer marketing.

Show Positive Reviews

Client testimonials are impactful. Marketing to new customers can be challenging. However, if you have people vouching for you, it can get easier. Showing people’s success stories and 5-star reviews for your gym will greatly benefit your business. Customers are more willing to try out something that people are saying good things about. Customer reviews from existing clients is a good way to begin earning their trust.

Reward your followers who stick with you. You can give incentives to your clients who help you spread the word. Encourage people to sign up with a gym buddy or training partner.

People trust their friends and word of mouth is strong. You can strengthen your following by rewarding people who share your fitness content by saying good things about your services.

Personalized Content and Ads

Ads can be annoying, however, if it is showing things that are tailored to your interests, they don’t seem all too bad.

Personalized content and ads include things like more relevant results and recommendations. When you are providing content such as videos to your clients, you should personalize it to match their goals.

If you customize your content such as videos and workout plans for your clients, they will feel unique and satisfied with the individual attention that you give them. You can use cookies and data to store information about your website visitors. Saving this data will help you learn about each person and what they are interested in.

Ensure users who visit your site or YouTube homepage that they will be viewing health-related information and services. You should make sure that your content and ads include relevant results and recommendations that align with their activity like Google searches.

Advertise Your Fitness App

Your fitness app is similar to your company website. It will serve as a home for your followers where they can stay in direct contact with you.

It is essential that you have a smartphone app that is both functional and easy to use. This may sound challenging, but don’t worry because System2 is able to help you register and create your own fitness app for iOS and Androids.

Once you have your app, you must effectively spread the word about your app so that users can keep up to date with your fitness brand.

One of the best ways to spread information is word of mouth. As mentioned earlier, trust is key. So, advertising your app on social media is a strong way to get people to hear about it. Millions of people use social media to stay in touch with their friends and the things that they care about. Advertising on social media allows you to reach loads of people quickly and efficiently.

Also, social media influencers and influence pages are great ways to build up a following. Your fitness app will be spread directly to people who are interested in health and fitness.

What Makes A Gym Stand Out?

Now that we’ve discussed how to promote your gym and bring people in, let’s go through the basics of what you need in your gym to make them stay.

There are some things that your fitness business requires.

Your gym needs to deliver great service to your existing clients. A successful fitness business is able to deliver customized support to encourage clients. You want your clients to be motivated and come to your gym to tackle their fitness goals.

If your customers feel unhappy and don’t want to come into the gym, then this affects your fitness business.

You can keep your customers engaged by consistently measuring their success and tracking their results. Setting challenges for your clients and allowing them to see their accomplishments will motivate them to continue to work hard with your workout plans.

Exclusive videos and personalized content such as diet plans and workouts are also great ways for keeping your customers inspired to train and pursue their goals. System2’s workout templates make it easy for you to create exercise plans for your clients.

All of this can be easily managed on your smartphone app or on a personalized account that users can register with your fitness business.

Personal Training

Personalization is huge. It makes your customers feel special by providing the one-on-one support that they need. When interacting with your clients, it is important that you are able to deliver high-quality service.

To do this, you need to ensure that your personal training is up to standards. Personal trainers should meet certain criteria. It is more than just fitness instruction, it is about selling a life-transforming service.

Your trainers should be well educated in the field of health and fitness. You have to be able to know how to help customers take care of their bodies inside the gym and out. Their health is important so instructors need to be professional and knowledgeable enough to give proper fitness advice.

Instructors need to be personable and patient. This is key because your fitness business is more than just selling an item. Your business with the customer does not end at a sales counter. You have to maintain your relationship with your clients.

Keeping a good connection with your existing clients is important because it will allow your company to have an ongoing sales relationship. Your trainers must be effective in communicating with your customers so that they receive the full value of your business offering.

Read more about how to start a personal training business.

How Successful Can You Be With System2?

The fitness industry is valued at $87 billion. It is a huge industry that is worth getting into. There are over 55 million people who are members of some gym or fitness studio, and about 25% of U.S. adults exercise at least once a month.

Because of the Internet and social media, it is easy for people to start their own fitness businesses. There is a lot of potentials for fitness enthusiasts to chase their passion and earn an income. 

As the fitness industry expands, you can grow with it. We project that your monthly revenue for your first year can range between $6,000 and $50,000.

With System2, you can start your own digital personal training business. For a flat fee of only 20% of total revenue, you can get the help you need to manage your fitness business without worrying about the business side of things.

We’ll take care of client communication, onboarding, and even the analytics so that you can focus on what you’re passionate about.

So, don’t wait to get started. Contact System2 now to launch your fitness brand.

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