February 21, 2022
Starting your own personal training business can be a very rewarding experience. It can also involve a lot of hard work, determination, and learning, but with the right planning and execution, you can be successful.
In this guide, we will walk you through everything you need to know to start and run your own personal training business. We’ll cover topics such as marketing yourself, finding clients, setting up your business operations, and more.
So if you’re ready to take the plunge into entrepreneurship, read on.
The first step in starting a fitness business is to decide what type of client you are going to work with. This is an important decision because it will dictate how much money and time you invest, as well as the type of marketing you will need to do (types of fitness digital marketing, direct mail, etc).
There are many different types of people who might be interested in hiring a personal trainer: those looking for help with weight loss, athletes trying to improve their performance at certain sports, seniors wanting physical therapy services after an injury or illness, and so on.
If you’re not sure what niche to go into, consider looking online for personal training forums or Facebook groups where people post about their fitness goals and needs. This can give you some good fitness business ideas for your target market.
Once you have chosen a niche, you’ll need to make it clear why you’re the go-to personal trainer for the niche.
For instance, if you are an ex-athlete who wants to train young athletes, you will want to make sure that parents know the background of your athletic career and any awards or achievements you may have received. This way, they can see that their child is in good hands with a qualified professional.
If you are a mom who struggled with weight loss after having kids and wants to help women get fit again, talk about your personal story; share before and after photos if it’s comfortable (and always make sure that people know that you have their permission to do so). This will inspire other moms as they see what is possible.
If you want to train seniors, talk about the reason why you got into this field and what inspired your decision. Was it a grandparent? A close family friend? Someone who needed help getting back on their feet after an injury or illness? Maybe they were bedridden for years and couldn’t walk before working with you—share this story to show your clients that you have the experience and knowledge to help them.
When you are passionate about a niche, it’s easy to talk about how you can help people achieve their goals. Choose a couple of powerful stories that will inspire potential clients and make sure that all of your marketing materials (including your website) reflect your unique story.
One of the most important things you can do to set yourself up for success as a personal trainer is to become certified. This will show your clients that you are qualified to provide them with safe and effective training services.
There are many different types of personal training certification available, so it’s important to choose one that is relevant to your area of expertise. For example, if you have experience working with athletes then it might make sense to become certified in sports conditioning or strength and conditioning programs.
If you’re just getting started as a personal trainer, then any certification will do – don’t worry too much about whether it matches your specialty (for now). You can always upgrade later on down the line once you’ve built up some experience and expertise.
The American Council on Exercise, a fitness certification company, offers several different certifications for personal trainers, including an online option that can be completed within a few weeks.
Once you’ve become certified, be sure to keep your skills up-to-date by participating in continuing education courses and workshops.
The next step is to develop a fitness business plan and make sure you have all of the resources in place before you start your personal training business. This means that you need to work through some important decisions about how you want to operate your business, including where, when, on what terms, and how much.
Will you offer one-on-one personal training in people’s homes? Will you offer group classes at a local gym or community center? Or, will you set up an online personal training business and train clients via video?
When considering your location options, think about what is going to be the most convenient for your clients. If you live in a big city, offering home visits may be the best option, as people are often short on time and don’t want to have to travel far from their homes. If you live in a rural area, group classes may be a better option, as there may not be many gyms or community centers close by.
Also, think about your availability. Do you want to work morning, afternoon, or evening? Are there any time slots that are off-limits for personal training sessions, such as when your kids need to be driven to hockey practice or other after-school activities?
Another important decision to make is what type of contract you will use with your clients. There are a few different options to choose from, but the two most common ones are hourly and package contracts.
The final decision you need to make is how much you will charge for your services. It’s important to do some research into what other personal trainers in your area are charging for their services. That way, you can make sure that you are pricing yourself competitively and will be able to earn enough money to cover your expenses.
Once you’ve decided on a price, create a spreadsheet with all of your business expenses so that you know exactly how much you need to earn per month and year. This will help keep your business running smoothly and ensure that you are not overspending or undercharging for your services.
Now it’s time to start writing a business plan.
A personal training business plan is essential for small business owners; it outlines your goals, marketing strategies, and how you plan on achieving them.
If you’re thinking of starting a personal training business, here are the key components that you need to include in your fitness business plan:
Before you start any kind of business, it’s important to make sure that you are legally compliant with all applicable laws and regulations. This is especially true for personal training businesses, which can be subject to a variety of health and safety regulations.
Some things to keep in mind include:
Also, you might want to create a business bank account. While you’re not legally required to do so, it’s a good idea as it will allow you to separate your personal and business finances.
One of the advantages of being a personal trainer is that you don’t need to have a lot of expensive equipment to get started. In fact, most of what you need can be purchased for less than $300.
Here are some essentials you can consider:
A website is one of the best ways to promote your business and attract new clients. It’s also a great way to showcase your skills and qualifications, so make sure you include plenty of information about your certification and experience on the website.
If you don’t have any web design experience, there are many free or low-cost options available online that can help you create a professional-looking site in no time at all.
Squarespace, Wix, and Weebly are just a few of the many sites that offer easy-to-use templates for building your own website quickly and easily.
Here are a few tips you need to consider to create a website that will improve your online presence, attract a lot of fitness clients, and help you stand out:
Social media is another great way to promote your personal training business and connect with potential clients. Platforms like Facebook, Twitter, and Instagram offer a variety of ways to share information about your business, including photos, videos, and blog posts.
Make sure you create profiles for each of the social media platforms that you plan to use and then link them back to your website or blog.
That said, here are a few tips that can help you stand out from other personal trainers on social media:
Now that you’ve created a website, social media profiles, and obtained your certification, it’s time to start marketing your personal training business. There are a variety of ways to do this, and the approach you take will largely depend on your budget and how much time you want to devote to marketing.
Here are a few tips to help you market your own business:
That said, even though the majority of personal training business is conducted online, it’s still important to market your business offline as well. This could include things like distributing flyers at local gyms and health clubs, giving presentations to groups of people about the benefits of personal training, or exhibiting at fitness expos or trade shows.
You can also use offline marketing techniques to attract new clients by hosting free classes at your studio or gym, posting flyers in public places like coffee shops and libraries, and even sending out postcards with information about your business.
Now that you’ve launched your personal training business, it’s time to think about how you can grow it. This includes developing a strategy for attracting new clients and retaining the ones you already have.
A few ideas that can help you get started include:
Now that you have all the information you need on how to start a personal training business, it’s time to get started. So put on your workout clothes, lace up your sneakers, and get to work on building the business of your dreams.
Check out our guide to start an online personal training business for more information.
Setting up a successful personal training business doesn’t have to be difficult. System2 can help you with everything you need to get started. With our help, you can get:
Sign up today.