December 16, 2021
We live in a time when influencer marketing tools have become quite a necessity for every brand. The number of influencers has grown a lot over the past couple of years, and the audience is more likely to listen to their opinions than to general marketing. This is why, as a brand, you need to step up your influencer marketing game.
Still, with so many influencers around, it might be rather difficult to find one that matches your brand image perfectly. This is why an influencer discovery platform is necessary if you want to bring your product on social media.
Read on to find out how to find the best influencer marketing platform in order to get your game on as well as get more followers.
Influencer marketing tools are platforms that can be used so that brands may connect with influencers. One may think of these platforms as matchmaking tools for finding the right influencer for your brand.
These influencer marketing tools have two purposes. The first is to allow influencers to get more visibility over the web, and the second is to help brands look for influencers based on the needs of their influencer marketing campaigns.
These platforms usually have advanced search options that would make the research process much easier to handle. They also have a database of influencers that have already been vetted and have expressed their willingness to work with a variety of companies.
The influencer will very often create a profile that will give the brand an idea of whom they are collaborating with. They may also narrow the influencer results down by adding the right filters: target audience, engagement rate, niche, or other relevant filters.
Overall, these influencer marketing platforms make it much easier for either category to find each other. The influencer search becomes streamlined, so that it is much easier to find relevant influencers.
Influencer marketing has changed quite a lot since it first came into being. It’s no longer just people talking to a screen; people actually listen to the opinion of influencers now. Influencers in your niche can actually bring value to your product/service.
If you are not certain whether to use an influencer marketing tool or not, here are a couple of reasons that might help you make up your mind.
As a small business owner, you might not have a very good idea of your brand presence. You may be using a campaign management strategy that you think is working, but in truth, it is actually bringing you nowhere.
An influencer marketing tool can measure a variety of metrics related to your company. It doesn’t just find influencers to represent you and help your marketing; it shows you the metrics necessary for you to determine your social media presence.
An influencer marketing tool can help you find the loopholes of your company, aiding you in covering any potential blind spots. If there is anything lacking in your strategy, these metrics will help you figure exactly what isn’t working. This way, you’ll be able to make the appropriate changes.
If you want to get your audience hooked on your social media content, you need to know exactly what makes them tick. The content may have been well-crafted technically, but that does not guarantee its success. The best influencer marketing tools will give you information on what is happening in your niche so that you may create catchy content for your audience.
Most influencer marketing tools have features that allow you to keep an eye on your competition. These competitor analysis metrics will tell you how your rivals in the industry are faring. It will also track the way their audience is connecting with their content and whether they are doing a better job as compared to you or not.
The influencer you choose will determine whether your influencer marketing campaigns will be successful or not. Still, the number of influencers these days might make it difficult for you to choose. However, the right influencer marketing platform will narrow things down for you so that you may find the perfect fit.
If you are going for influencer marketing, you need to do some careful planning. Here are some tips that will make your influencer marketing campaigns successful.
Your brand size should mirror the popularity of the influencer that you are going for. When you are searching for influencers on various influencer marketing tools, there has to be a certain balance.
This does not mean that your influencer search should only involve people with the same number of followers. You can go for a slightly higher number during your influencer discovery journey.
The issue is that you need to keep on a dose of realism with your own influencer marketing. You can have slightly different numbers, but you also have to filter your search on your influencer marketing tools.
Nowadays, pretty much everyone with a blog or a YouTube channel can be an influencer. If your brand already has a fairly high engagement rate, then you may not have to go for full-blown influencer marketing.
At this point, you may simply turn a loyal customer into an ambassador. They already love your brand, and they probably have lots of good things to say about your products. And the good news is that you will probably get off for half the price you’d normally pay on an influencer.
You might be tempted to work with big-time macro influencers, but for a small company, you might obtain better results with micro-influencer marketing. There may be fewer followers there – but those that do follow will likely hang onto every word of theirs.
An Instagram micro-influencer, for example, often has something between 10,000 and 100,000 followers – which might not seem like too much in your books. However, these influencers tend to have a bigger engagement rate, simply because the audience sees them as more trustworthy.
Think of it as getting a recommendation from a friend rather than from a celebrity. Their endorsements are taken much more seriously, as they often foster a feeling of trust on their social media platforms.
No influencer really likes to be told what to do. Sure, it might sound tempting to you to tell them exactly how the photos/videos should look, but you might want to refrain from that. If you are working with an influencer, then you need to learn how to trust them and let them do your social media marketing.
This is why you need to make sure to allow creative control to your influencers. They’ve been at it for a while, and they probably know already what makes their audience tick. It will seem more natural this way, and it might strike their audience strange if they suddenly change their strategy.
If you want your social media campaign to be successful, you need to get creative. Dare to be daring, and have the courage to stand out from the crowd. It may have been a rather revolutionary strategy a couple of years back, but not anymore – now everyone is more attracted to uniqueness.
Don’t be afraid to generate some controversy with your marketing campaign. Find influencers that can spark some interest with your followers, perhaps with a little bit of shock. It’s that shock that will make your product seem more intriguing, and your audience will most certainly love it.
Influencer marketing tools are a good way to find influencers that can help advertise your product. However, if you find someone you believe can help you with your social media campaigns, take the most advantage out of it.
Collaborate with the influencer in any way you can. Don’t just post the typical photo; have them post a story on social media or a video on it. Perhaps an interactive poll as well. Relationship management needs to be a very important part of your influencer strategy.
The best influencer marketing tools can make your campaign management much easier to deal with. No influencer marketing tool is ever flawless – but it may still be the right choice for your needs. The perfect platform for another brand might be a total disaster for your own campaign performance.
This is why you need to do prior research, to make sure that it can benefit your influencer marketing campaign. Before making your choice, keep the f0llowing aspects in mind:
For an influencer campaign management platform to be efficient and usable, it needs to have all the features that you require. You need to remember that most of these influencer marketing platforms require a subscription fee – so, if you are going to be paying anyway, you may as well pay for something you can actually use.
Look through the service description and see if they have the features you need for your marketing campaign. Read a couple of reviews and ask other users as well, in case you did not find those tools in the description. You do not want to waste precious time on a platform where you cannot even use the right filters to find the influencers you need.
You are using an influencer marketing tool simply because it eases your job and efforts. You want to find influencers as soon as possible so that you may get started on our social media campaign.
So you may realize how counter-productive it would be if you ended up spending hours trying to figure out how to use the platform. It is essential to find one that is relatively easy to use. Modern, but intuitive and without any overly-complicated commands. Once more, look into reviews to find out about the usability of the tool.
Sure, influencer discovery is likely the main feature that influencer marketing platforms can offer you. However, the best influencer marketing tools will have even more than that.
Aside from relevant influencers, make sure that the platform gives you access to tools such as ROI measurement, end-to-end campaign management, comprehensive analytics and more. Once again, you will be paying for the app, but you want to make sure you get your money’s worth.
It costs to have superior campaign performance management and to find influencers in your niche, but this does not mean you will have to sell an arm and a leg for that to happen.
Tools for influencer marketing campaigns do not have to be very expensive in order to be useful. You may just as well pay an average price for a subscription or lifetime purchase, and you may still get the features that you need.
Just make sure that the cost covers the quality and number of features that you get. For example, if you are already paying a hefty spot for it, you might want to make sure it offers good analytics tools across various social media platforms.
When you search for influencers, you need to be completely certain that they are fully capable of representing your brand. Here are some things you will want to keep in mind during your influencer search:
As you are trying to find influencers, you need to keep your eyes on the goal for your marketing campaign. Your final choice should reflect whether they have the capability to tick all the campaign’s boxes or not.
Make sure that you fully understand the scope of your campaign. What is your purpose? Do you want to increase your reach to another audience? Or maybe you want to promote a new product to an existing audience. Regardless, your influencer of choice should be able to help you meet your goal.
If you want your marketing campaign performance to be successful, then you must make sure that you are looking for influencers operating in your own niche. If you go for someone in a different niche just to “try different waters,” there is a good chance that your client flux is going to be very low.
Most influencer marketing tools will connect you to the social media accounts of the influencer in question. Check their posts and see whether they click with the product that you offer or not. You need to get a good grip of their audience so that you can make sure they likely overlap with yours.
Depending on the influencer, they may or may not be knowledgeable in every content format. Some may go for blog posts on WordPress, others may prefer posting video content on YouTube, while others are masters in Instagram Stories and Reels.
Regardless, you need to make sure that they can meet your content format of choice. For example, there is no sense in collaborating with an influencer who deals with written content when your campaign plan involves the use of videos.
When you are deciding on the influencer, you must do some research and see who they are working with from your competition. Now, this does not mean that you shouldn’t be collaborating with them simply because they worked with the “enemy” before. It will just help your campaign management to know these things.
Once you find out who they are working with, it is time to do some social media research on your competition. Check how their influencer marketing campaigns are working for them. Once you have that information, you will see whether the influencer would add value to your campaign or not.
Now let’s get to the real deal – what influencer marketing tools should you use? Of course, there are multiple options that can make your popularity roar on social media. But we’ve made a list of the best tools that can aid your influencer search. These are:
If you are trying to build a company with any potential tie to the fitness world, then you may want to try the GetSystem2 platform. It is one of the best tools for website creation and marketing that you may go for.
Not only will this tool help you find influencers, but it will also help you with your other marketing needs, which is a great advantage. You can scale your business, compare it with your competition, and undergo social listening to see exactly where you are lacking. Read our comparison to an influencer marketing agency.
Those in need of a search engine for influencers might find Upfluence convenient. With more than 3 million influencers on board, this influencer marketing tool allows you to find the most fitting influencer on social media for your brand.
Numerous filters allow you to narrow down your search. You can set up the target audience, the ideal number of followers, preferred social media platform, and many more.
If you want to take your marketing strategy efforts to Instagram, then you might want to try HypeAuditor. Among influencer marketing tools, this one is very popular in determining the ranking of the influencers, their number of followers, and many more.
This way, you may choose from the best influencers that fit the size and aspects of your campaign. You can also filter the search by niche, location, and more. In terms of marketing tools for browsing influencers, this search engine is very popular among small businesses.
Unbox Social can be efficient in improving your marketing strategy. The prices differ based on the needs of your brand, but you get a variety of tools along with the subscription.
Very popular here are the influencer search tools and the social media analytics for your marketing strategy. But there are other convenient tools that will help you, such as social listening, fraud check, or profile reporting on the influencers.
TrendHERO is one of the most extensive tools for discovering influencers, but the price tag reflects its features as well. This influencer marketing tool allows you to search for influencers based on what your company needs.
You get detailed Instagram analytics, profile mentions tracking, and audience overlaps. Using the tools may cost up to $119,99 every month, based on the features that you use. The good news is that you also get a free trial so that you can test it before making an investment.
Heepsy has numerous tools that allow you to find influencers and take a look at their audience. This feature is quite convenient, as you can check whether they have any fake followers or not. This way, you should be able to find reliable influencers that will allow you to reach out to new audiences.
Buzzsumo is slightly different compared to other tools that help you search for influencers. Aside from allowing you to find influencers from various platforms, you also have different tools for competitor intelligence. This will ease your job in setting up your influencer campaigns, allowing to save time in the process.
If you are looking for a simple tool that allows you to search for influencers, you may give Shoutcart a try. It might not have so many fancy features, but it’s easy to use, making it a good choice for beginners. Plus, you get a free trial, so you can determine for yourself whether it’s good for your needs or not.
Looking for influencers may not be very easy, particularly considering how many there are. With that in mind, using the right tools might make the search much easier. You just need to know what features to look for and how to strategize your marketing campaign. Hopefully, we managed to help you make a suitable choice.