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Top 6 Social Media Fitness Marketing Tips To Grow Your Business
Fitness, Personal Training Business

Social Media Fitness Marketing: 6 Simple Tips To Win More Clients Through Social Media

November 11, 2021


It’s no secret that creating a social media strategy for a fitness business can be overwhelming. Each social platform has a different audience with unique interests. And you probably don’t have the time — or the patience — to consistently engage with new people, build connections, and promote yourself on all social media platforms. 

You may be thinking that you’d rather stick with the status quo and not bother with social media at all. But that’s a huge mistake. With the right social media strategy and a little fortitude, you can tap into more of your potential customers, drive sales, and build a community of raving fans. 

This article will provide some tips for excelling on social media, and set you on a clear path to mastering social media marketing for your fitness business. Let’s get started. 

Benefits of an effective social media strategy

Your business will never succeed if it only reaches a small number of people — especially when you have so many potential customers among social media users. What’s more, this kind of competition gives you the chance to gain a substantial advantage.

Here are some of the other benefits of influencer marketing or promoting your health and fitness business on social media: 

Build brand authority

Just like any other part of your fitness marketing strategy, social media should be used to build recognition and authority for your brand. It’s a great way to gain exposure, expand your reach, increase engagement with an existing audience, and even improve your SEO and fitness digital marketing.

Create strong connections

One of the best things about social media is that it’s a great way to reach out and connect with your potential customers. Social media allows you to interact and engage with an audience in a way that traditional advertising can’t rival.

Grow your business

Social media marketing for fitness influencers can help spark business growth. Posting valuable, original content on a consistent basis is a great way to gain exposure for your business and generate leads as a fitness influencer

Get loyal followers

One of the biggest benefits of fitness social media marketing is that it can help you build a strong following on major social media platforms. This is an invaluable asset that takes time and commitment to develop. Once you have a solid follower base and many members, you can market directly to them through various mediums.

Principles of a killer social media strategy 

To thrive on social media, you’ll need a few guiding principles to stand out from other fitness influencers. Here are some of them: 

Know your audience

When it comes down to crafting an effective social media marketing strategy, it all starts with knowing your audience inside out. Understanding their needs wants, and preferences will help you develop a strategy that’s customized for your industry and tailored for your existing audience. Once you know who your customer base is, then it makes it easier to craft a winning strategy that reaches them where they are. Knowing your audience can help you with your Facebook or Instagram workout post ideas for your social media.

Discover your brand voice

Similar to knowing your target market, you need to know what kind of voice fits your brand best. This can be accomplished through various methods like asking customers what they think of doing research on the most popular posts in the fitness industry (more on this later).

Think about which social media channels make sense for your brand’s identity and personality along with finding the platform that’s best for your specific identity. 

Identifying and understanding your voice will help you create meaningful and engaging content that resonates with your target audience.

Measure your results

To know whether or not your content is working, you need to measure the results. Once you’ve started being active on social media, the only way to determine success is by measuring how well your posts are performing.

Start by looking at your organic reach which will give you a good idea of how many people have seen your posts organically (without paid promotion). This can help you better understand the engagement potential of each post as well as figure out what types of posts perform best for each platform. With this data in hand, feel free to tweak any underperforming strategies if needed.

Stay consistent

One major mistake many people make when it comes to social media marketing is not being consistent. You can’t just post whenever you feel motivated, because this will hurt your brand image more than help it.

Staying consistent with content creation and promotion will keep your posts on track for success. Find a schedule that works best for you and implement that into your overall strategy. 

Whatever you do, don’t get caught up in overthinking things – instead just have fun with it. 

6 Tips to win new clients through social media

Now that we’ve gone over some guiding principles, we can delve into the specifics of making social media marketing work for you and your fitness business.

Here are a few tips to jumpstart your social media presence:

Consider user-generated content

Invite customer reviews, post before and after photos, include testimonials from your staff or a lineup of personal trainers with their headshots that give a glimpse into what kind of program they offer.

These types of posts are beneficial for all kinds of reasons: they humanize your brand, show off how people have been so successful in your business, provide an opportunity to an active community within your social circle, etc.

Don’t forget about the important engagement factor when it comes to user-generated content — ask questions about their experience at your business in order to get someone else involved in the conversation! Your audience wants to be acknowledged and UGC is one way to ensure that your customers know you care.

Use paid advertising

If organic reach is low, it can be helpful to invest in paid advertising on social media to help get more eyes on your content. This means paying for boosted posts and sponsored ads, which allow you to extend your reach at a fraction of the cost of traditional advertising. 

You’ll want to take advantage of these tools while they’re still effective since this practice will only become more expensive as time goes on – thus wasting money if you don’t see any return!

Use hashtags strategically

Hashtags are one way that people connect over similar interests–and they’re also another tool in your arsenal when it comes to tapping into relevant audiences with ease.

To stay relevant, fitness professionals should always be on the lookout for new trends that are hot in the health and wellness world. If you notice there is a lot of buzz around certain topics or hashtags online, using these related words can help your posts stand out more to relevant followers/potential customers.

Don’t just use hashtags as a way to make your content discoverable, though; use hashtags as an opportunity to engage with like-minded people (or those who might be interested in your brand). –

For example, if someone is walking out of a yoga class at their gym and wants some nice-looking yoga-related content but can’t find any related material, they may decide to search related hashtags on Instagram; so this could be a valuable opportunity for you.

Capitalize on video content 

Video can be an effective tool for social media marketing, especially on platforms like Facebook and Instagram. When it comes to impactful visuals, video is definitely the medium that offers the most bang for your buck. 

Videos are a great way to convey a lot of information in a short amount of time so this is perfect for fitness businesses since there is often a high demand for knowledge on various programs/exercises/equipment. 

Using videos as opposed to text-based content allows you to engage with your audience on another level as well as offer instant value they may not have received from before.

For instance, you can create a quick, 30-second video of yourself doing squats with your audience in the background. This will show them exactly how to do squats so they can perform them correctly. 

It’ll also establish your credibility as an expert who knows what they’re talking about since you are showing your viewers exactly what is being discussed.

Videos are also great for conveying all kinds of information–things that would have previously taken multiple posts to cover. Fitness brands can create one cohesive video on social media and link back to their blog/website where people go for more detailed information.

Whatever platform or medium you choose, make sure your videos are high quality and easy to follow through on mobile devices – this matters immensely when it comes to engagement and can make or break your social media strategy as a whole.

Design viral worthy images 

If you want to be successful, it’s important to stand out–and one way to set yourself apart from the crowd is by making content that appeals not just to your current audience but also to people outside of your normal circle. The best way to do this is by creating shareable images. 

Not sure what will go viral? Think about what might relate beyond just fitness—that can serve as a great starting point. You can take an image that is compelling enough to get people to click on the link in your bio or head over to your website for more information (think of a fruit lifting weights). 

Use social media tracking tools

Fortunately, there are many free and paid tools available to make this process a lot easier. Rival IQ, for instance, allows you to keep track of how your competitors are performing from a marketing perspective as well as offer some insightful data on their followers.

Social Rank is another helpful tool that will let you view analytics on specific hashtags as well as help you find people within specific demographics who may be interested in what you have to offer, so it can serve as a great way to expand your reach and become more discoverable online.

Final Thoughts 

These strategies may take some time, but they’ll be worth it when you eventually see increased follower numbers and engagement on various platforms. You could use a health influencer agency or System2. But remember though–social media is not an overnight success factor so don’t get discouraged if your efforts aren’t turning heads right away – with a little patience, most fitness professionals will gain big results in the long run with their online marketing efforts. 

Written by: David Maina



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