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What Makes a Good Influencer? The 7 Qualities You Need to Succeed
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What Makes a Good Influencer? The 7 Qualities You Need to Succeed as a Fitness Influencer

April 13, 2022

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Becoming a fitness influencer is a great way to share your passion for health and fitness with the world, and to help inspire others to lead healthier lives.

But, it takes more than just being in shape, posting workout selfies, and sharing recipes to be successful. What you don’t see behind the scenes is the hard work, dedication, and determination that goes into making it look easy.

In this post, we’ll outline the qualities that successful fitness influencers have in common, so you can start working on developing them yourself. Keep reading to learn more.

Authenticity Towards Their Target Audience

It takes a certain level of vulnerability to put yourself out there on social media for the world to see—which is why authenticity is one of the most important qualities of successful fitness influencers.

Viewers can spot inauthenticity from a mile away, and they’re not interested in following someone who they don’t believe is genuine. If you want people to follow you, you need to be authentic about your journey—the good and the bad. Show your followers that you’re human and that you’re just like them — share your struggles, as well as your successes, and be open about the work that goes into achieving your goals.

People are interested in following those to who they can relate, so if you want to succeed as a fitness influencer and stand out from other good influencers, make sure that you’re being authentic in your posts.

Analytical Skills

It’s also important to put some thought into your posts—which is where analytical skills come in. Take a step back looks at your fitness brand as a whole.

  • What kind of content are you posting?
  • Is it engaging?
  • Does it inspire others?
  • Are you providing value?
  • Are you getting negative feedback?

Asking yourself these questions will help you to analyze your content and make sure that it’s on point. If it’s not, don’t be afraid to switch things up and try something new. Your followers will appreciate the effort, and you never know—you may just find your niche.

Use analytics to track engagement (likes, comments, shares) and analyze what kind of content gets the most response from your followers. This will give you a good idea of what they’re interested in, and allow you to fine-tune your content.

Being analytical can also help you attract more fitness clients. Let’s say you’re a personal trainer and your client roster is thin at the moment. If you have a website, take a look at your Google Analytics and see what kind of traffic you’re getting.

  • Where is it coming from?
  • What pages are they looking at?
  • What keywords are they using to find you?

This information can be extremely valuable in helping you attract more clients through content marketing. If you know what keywords people are using to find trainers in a specific geographic location, you can start using those same keywords on your website and social media accounts.

That said, if you’re not a numbers guy and aren’t tech-savvy, System2 can help you collect and analyze data on your fitness business – in addition to creating an intuitive, Seo-friendly website that wins you more customers. We’ll help you understand how much your business is growing and the steps you can take to take it to the next level. 

Expert Content Creation

Creating quality content is one of the most important aspects of being a successful fitness influencer.

Your posts should be well-written, informative, and engaging, and they should offer value to your followers. If you want people to keep coming back for more, you need to give them content that they can’t get anywhere else.

One way to do this is by sharing your unique perspective on health and fitness. Share your tips and tricks for staying motivated, eating healthy, and working out effectively. If you have any insider knowledge about the fitness industry, be sure to share that as well.

No matter what type of content you’re creating, make sure that it’s of the highest quality. Your followers will appreciate it, and you’ll be one step closer to success.

Observe some of the content from up and coming fitness influencers to get ideas.

Creativity

When it comes to fitness, there are endless possibilities for content creation. If you want you to stand out from other social media personalities, you need to be creative in the way that you approach your content. 

And being creative doesn’t mean that you have to reinvent the wheel every time you post—but it does mean that your content should be fresh and engaging.

Think outside the box when it comes to the types of posts that you create, and don’t be afraid to experiment with new ideas. If you’re feeling stuck, take a look at the best influencers in a particular niche for inspiration. See what they’re doing, and find ways to put your own spin on it. 

Your followers should be able to see that you’re putting effort into your content—and if they can’t, they’ll quickly lose interest.

Mind for Digital Marketing

To run a thriving fitness business, you need to have a mind for marketing.

This means understanding your target audience, and knowing how to reach them effectively. It also means being strategic in the way that you collaborate with other brands, and in the way that you use social media platforms to promote your content.

Think about the bigger picture, and don’t be afraid to put yourself out there. If you want people to follow you, you need to make it easy for them to find your content. Use hashtags, be active in relevant online communities, and interact with other authentic influencers.

The more you promote yourself, the more likely people are to find you—and to follow you on your fitness journey.

With that said, striking a balance between posting high-quality content consistently and keeping up with all the trends in the digital marketing world can be difficult for most fitness influencers. 

That’s why you need a team like System 2 to help you put your business out there, get more clients, and build your online presence. Leave the marketing to the experts and focus on what you love doing – helping people lead healthier lives. 

Passionate

Another important quality of successful fitness influencers is passion. You need to be passionate about health and fitness to succeed in this industry—it can’t just be a hobby or a passing interest. If you’re not genuinely interested in the topic, it will be difficult to produce content that is engaging and authentic.

When you’re passionate about something, it shows in your content. Your excitement is contagious, and people are drawn to that. If you want to be a successful fitness influencer, make sure that you’re only pursuing this path if you’re truly dedicated to living a healthy lifestyle.

Let your followers see how much you love what you do, and they’ll be more likely to stick around.

Consistency

As a fitness influencer, you need to be consistent in your content. That means you have to post regularly, actively engage with followers, and maintain a cohesive brand persona across all of your platforms (check out our fitness post ideas for Instagram)

Your followers should be able to tell at a glance that your content is from you—and if they can’t, that’s a problem.

Being consistent doesn’t mean that you have to post the same thing every day—but it does mean that your content should be recognizable as yours, no matter where it’s seen.

A good rule of thumb is to post at least once a day on each platform that you’re active on. If you can’t commit to that, try to post several times a week—but make sure that you’re being consistent with the frequency of your posts so that you can start reaping the benefits of influencer marketing. When looking for a potential influencer, brands are always on the lookout for influencers who can produce consistent results.

Professionalism

Being a great influencer requires a certain level of professionalism. This doesn’t mean that you need to be stiff or formal in your posts—but it does mean that you need to take your work seriously. This industry is competitive, and if you want to succeed, you need to treat it like a business.

That means being timely and responsive to your followers, being professional in your interactions with brands, and always putting your best foot forward.

As an influencer, you’re not just representing yourself—you’re representing the brands that you work with, as well as the industry as a whole. That’s why it’s important to always conduct yourself in a professional manner and to be mindful of the image that you’re projecting to the world.

You also need to work on how you welcome new clients. If you nail down your digital marketing and create high-quality content consistently, clients will start flocking to your business. 

How you handle your incoming clients will determine whether you’ll get more referrals and win more business. You need to come off as professional and communicate in a way that encourages clients to stay. 

Again, System 2 can help you with this. If you’re a personal trainer, System 2 can help streamline your client onboarding process, allowing your clients to feel at home immediately. We also manage your communications with your new clients – you don’t have to worry about leaving a bad first impression any more. 

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